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Author:
Keith Desphy
Growth
The 3-Step Process To Writing High-Converting Website Copy
The first step to writing high-converting website copy is ensuring that your content is skimmable, focuses on benefits, and rooted in customer needs....
Keith Desphy
March 8, 2024
5 MIN READ
SEO
5 Sitemap Examples: Designing An Effective Sitemap
We’ll look into sitemap examples, both HTML and XML, to understand the blueprint of an optimized website structure and best practices....
Keith Desphy
March 6, 2024
5 MIN READ
Content Marketing
Turn Readers Into Paying Customers With These Blog Features
Adding high-converting blog features elevates the user experience and leads to desirable action. Here are 8 features you can implement today....
Keith Desphy
January 15, 2024
5 MIN READ
SEO
Understanding The 9 Key Factors Affecting Keyword Rank Change
Keyword rank changes due to many factors. Things like algorithm updates, site changes, or new competitors cause fluctuations....
Keith Desphy
January 15, 2024
4 MIN READ
Backlink Building
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SEO
Niche Edits Explained: What They Are & How to Get Them
Niche edits leverage your existing high-value content in exchange for a backlink. Here are the strategies you can use to get niche edits....
Keith Desphy
December 28, 2023
5 MIN READ
SEO
12 Primary SEO Objectives of Any Successful Campaign
Understanding primary SEO objectives sets a clear roadmap toward successful campaigns. Here are 15 SEO objectives you need to know....
Keith Desphy
November 17, 2023
10 MIN READ
Backlink Building
Are Toxic Links Worth Disavowing? Yes. Here’s Why
Toxic links come from spammy sites, which can negatively impact SEO efforts. We can remove these toxic links by disavowing them. Here's how....
Keith Desphy
November 17, 2023
5 MIN READ
Backlink Building
How to Build Relevant Backlinks and Improve Rankings
Learning to build relevant backlinks for your site can help improve authority, trust, and significantly boost rankings on search engines....
Keith Desphy
November 17, 2023
7 MIN READ
Growth
Leveraging Pirate Metrics for Growth. AARRR!
Use pirate metrics to measure and track growth at all stages of the buyer’s journey, from their first interactions through long-term loyalty....
Keith Desphy
November 17, 2023
6 MIN READ
SEO
Subdomain vs. Subdirectory: Which is better for SEO?
There shouldn’t be an argument on subdomain vs. subdirectory regarding SEO. For most, subdirectories give the most SEO benefits. Here’s why....
Keith Desphy
November 1, 2023
7 MIN READ
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