We’ll kick off with a discovery call where we’ll learn your high-priority keywords. We’ll be able to nail down the pace of link building you need to stay competitive by analyzing SERPs and identifying the main competitors.
Research + outreach.
Backlink building begins with an initial research phase to identify relevant publications and websites that are most likely to feature your business. Next, we launch a cold email outreach campaign to build relationships with website admins to secure contextually-relevant link placements.
Once we have placements, we assign blog production to writers and editors experienced in that niche. Aside from delivering content people actually want to read, we make sure your content has the proper formatting, internal and external links, metas, and everything it needs to perform its best.
Niche edits are another effective link-building technique used to improve your rankings for specific keywords. These backlinks are edited into existing content that already ranks on search engines rather than being inserted into new content, like in guest post placements. Both are effective tactics, but we find guest posting to be the more consistent contributor to strong link velocity.
The estimated turnaround time on all orders is 4 weeks, depending on publishers’ responsiveness and scheduling.