As a SaaS company, you know that reviews are important for your business. Not only do they help new users decide if your product is the right fit for them, but they also give existing customers a way to provide feedback and let you know how you’re doing.
But with so many review sites, it can be tough to figure out which ones are worth your time. To make things easy, we’ve put together a list of the best software review sites every SaaS should be on. Let’s get started.
Why Your SaaS Should Be on Software Review Sites
If you’re running a SaaS business, getting your name on software review sites is essential.
Why?
Because potential customers are looking for information on the best software solutions, they’re more likely to seek out and trust reviews from respected third-party platforms.
Appearing on these sites can also help improve your search rankings, since many are high-authority websites that are well-indexed by Google and provide powerful do-follow backlinks.
If you’re still not convinced, here are a few key benefits of building a presence on software review sites:
1. Reach More Potential Customers
Buyers researching software almost always check review sites first. If you’re not listed, you’re missing out on exposure to your target market. Claim your profile and make sure they can find you.
2. Get an SEO Boost
Many software review sites are high-authority websites that are well-indexed by search engines. Getting your SaaS listed on these types of sites can help improve your SEO and get you more organic traffic from potential customers searching for the types of solutions you offer. Many of the software review sites in this article offer do-follow backlinks from listings, sometimes even more than one (for pricing pages, product demos, etc). Software review platforms are a key element of SaaS SEO, regardless of your company’s size.
3. Build Trust and Credibility
When potential customers see that your SaaS is listed on respected third-party review sites, it can help build trust and credibility for your brand. This is especially important if you’re a relatively new company just starting to get noticed in the marketplace. Having a healthy number of reviews on your listing will also help you climb the rankings, positioning your brand alongside your largest competitors.
4. Get Helpful Feedback
In addition to providing valuable exposure and SEO benefits, appearing on software review sites can also provide helpful feedback from customers and potential customers. These sites usually include user-generated reviews and ratings, so you can get an idea of what people think about your SaaS and what areas you need to improve. You could also use reviews and feedback from these sites as a form of social proof on your landing pages, email marketing campaigns, or social media.
Top 10 Software Review Sites SaaS Companies Should Be On
Now that you know how important it is for a SaaS to be on software review sites, you should know which sites are worth the effort. Hundreds of options are available, but only some sites yield significant results.
10 platforms at a glance
Software Review Sites Compared
Which software review sites deserve your attention first? Use this comparison to match each platform to your SaaS marketing goals, from collecting customer reviews to reaching buyers who need help choosing software.
On smaller screens, swipe or scroll horizontally to compare all columns.
| Software review site | Best for | Main features | What SaaS companies should know |
|---|---|---|---|
| Capterra | Getting discovered by buyers comparing business software | User reviews, product directories, and pricing and feature comparisons | Basic product profiles are free. Sponsored profiles and paid lead generation provide additional ways to reach buyers. |
| G2 | Building credibility with B2B software buyers | Verified customer reviews, detailed product profiles, and software comparisons | Free profiles provide a starting point. Paid plans add branding, analytics, and lead generation capabilities. |
| SourceForge | Reaching technical buyers researching business software | User reviews and comparison filters for pricing, integrations, deployment, and support | Covers commercial SaaS products alongside its separate open-source software directory. |
| TrustRadius | Supporting purchases that require detailed product research | In-depth peer reviews, product information, and comparisons | A useful fit when buyers need detailed feedback about a product’s strengths, limitations, and suitability. |
| GetApp | Helping buyers shortlist and compare business applications | Verified user reviews, side-by-side comparisons, and Category Leaders reports | Offers sponsored profiles, so vendors can pursue paid visibility alongside their review presence. |
| FinancesOnline | Reaching buyers who want expert analysis and customer feedback | Editorial product evaluations, SmartScore ratings, and user reviews | Its SmartScore is a proprietary product evaluation, separate from its customer satisfaction rating. |
| Clutch | Promoting software development, implementation, or consulting services | Client reviews, service provider profiles, and service-category rankings | Primarily a B2B services marketplace, making it more relevant to SaaS companies with a service offering. |
| Trustpilot | Building brand reputation and demonstrating customer experience | Public business reviews, review invitations, company responses, and website widgets | Its focus is the overall customer experience, making it useful for reputation management beyond software features. |
| Software Advice | Connecting with buyers who want help choosing software | User reviews, industry research, and personalized recommendations from advisors | Buyer advice is free; participating vendors can pay for referrals matched to buyers’ requirements. |
| Software Finder | Reaching buyers who need help building a software shortlist | Product listings, user reviews, pricing information, and free buyer consultations | Free vendor profiles are available, with paid options for leads, clicks, and premium placement. |
Capterra
Capterra is a great resource website that allows you to compare software products side-by-side. You can read reviews from other users, get pricing information, and see screenshots of the products in action.
In addition to being a valuable resource for finding software, Capterra also offers a variety of helpful articles and guides that provide valuable insights. These can help businesses learn more about choosing the right software and getting the most out of these products.
G2
G2 is a household name and an excellent resource for narrowing down your software options. This platform provides user-generated reviews of software products, so you can get an idea of how the real audience feels about a particular program before making a purchase.
The nice thing about G2 Crowd is that it covers a wide range of software categories, so you’re bound to find something that meets your needs. Since the reviews are based on feedback from actual users, you can trust that they’re honest and unbiased.
From basic to the most complex software, G2 Crowd has covered it with spot-on reviews to help you find the best solution for your business needs.
Sourceforge
Sourceforge is a great place to start your search if you’re looking for a SaaS software solution. With over 500,000 software reviews, it’s one of the largest and most trusted review sites on the web.
What sets Sourceforge apart from other review sites is its commitment to unbiased, honest reviews. Its team of experts tests and rates each software solution on a variety of factors, so you can be sure you’re getting an accurate picture of each product.
Another benefit of using Sourceforge is the ability to filter results by price, features, or user rating. This makes it easy to find a SaaS solution that fits your specific needs and budget.
TrustRadius
TrustRadius features over 700,000 verified user reviews and ratings from software users. The reviews are verified and vetted by the site’s team of moderators. This ensures you get accurate information from real users, not fake or biased reviews.
Another reason to consider TrustRadius is that it offers in-depth feature comparisons of different software products. This can be helpful if you’re trying to decide between two or more options.
TrustRadius is also a great resource for authentic software reviews, as it verifies them through high-authority sites such as LinkedIn.
GetApp
GetApp is a software review site that reviews thousands of software products in-depth. This means you can easily find the right software for your business without wading through endless marketing material.
What sets GetApp apart from other software review sites is that it provides software recommendations for small- to medium-sized businesses. So if your SaaS company’s target audience falls in that window, you should consider listing your software on GetApp. Additionally, GetApp’s review posting time is faster than that of many paid review sites.
FinancesOnline
FinanceOnline has a wide reach and is visited by a large volume of potential customers every day. Their team of expert reviewers is well-equipped to provide detailed, unbiased reviews that can help improve your product’s visibility and credibility. They also rate each SaaS with their own SmartScore, a quantitative ranking of software.
Partnering with FinancesOnline can be a beneficial way to get your product noticed by the right people.
Clutch
As a SaaS provider, you know that online reviews can make or break your business. After all, 95% of consumers read online reviews before making a purchase, and 49% of them trust those reviews as much as personal recommendations.
That’s why it’s important to ensure your company is listed on Clutch, the leading B2B software and services review platform. With over a million verified reviews and an average rating of 4.9 stars, Clutch is the go-to source for buyers looking for information on software and service providers.
Clutch’s ratings are based on in-depth phone interviews with real customers, so you can be sure they’re accurate and trustworthy. Clutch covers over 7,000 companies in 500+ industries. Buyers can easily find the right provider for their needs. While this is a smaller platform, it has a savvy audience with high buyer intent, making it an underrated place to drive new signups. It’s free to create a listing, and you could see a major boost in business in no time.
Trustpilot
Trustpilot is a valuable resource for SaaS providers. By providing accurate, up-to-date information about your software on Trustpilot, you can help potential customers make informed decisions about whether to use your product. You can also build trust and credibility with potential and current customers alike by actively responding to customer feedback on Trustpilot.
It offers high-value features, such as the ability to claim reviews on your website to add transparency and value. Trustpilot also provides tools to detect spam and suspicious emails to protect your customers.
Software Advice
Software Advice is a trusted resource for software reviews and comparisons, helping businesses find the right solutions for their needs.
If you’re a SaaS provider, Software Advice can help you get your products in front of potential customers who are actively searching for new solutions. They only work with verified buyers; you can be sure that the leads we generate are high-quality and sales-ready.
Software Advice stands apart by offering a curated list tailored to customers’ interests. This acts as a middleman for the buyer and seller. As a SaaS provider, you cannot only get quality reviews from users but also get potential leads on a pay-per-lead basis.
Software Finder
Software Finder is a software discovery platform that helps businesses compare and evaluate SaaS solutions through detailed listings, feature breakdowns, pricing insights, and user reviews. It also offers free consultation services to guide buyers toward the right tools based on their needs.
What sets Software Finder apart is its guided recommendation approach, combining self-service research with advisory support. This can be useful for teams that want help with shortlisting options rather than relying solely on directories.
For SaaS companies, Software Finder provides visibility and potential lead generation opportunities through its marketplace model. With its growing database of software and user insights, Software Finder is becoming a useful platform for expanding visibility beyond the more established review sites.
Key Takeaways
Software review sites play an important role in SaaS SEO and offer many other benefits when listings are completed properly. If you’re not already using software review sites to market your SaaS business, we hope this post has convinced you of the benefits and encouraged you to try it. It’s a great way to:
- Reach more potential customers
- Build trust and credibility for your brand
- Stay ahead of the competition.
Our top three picks for best software review sites include:
- Capterra
- G2
- TrustRadius
