Businesses deploy various strategies, investments, and a lot of unseen effort to push their website above all on search result pages. Search engine optimization is necessary if you want your website to be seen and rise above the competition.
Businesses that invest in SEO see a close rate of 14.6% compared to non-SEO businesses, with a close rate of 4.5%. SEO is also cheaper than other digital marketing strategies, such as social media and PPC (Pay-per-click), resulting in a 12.2x higher ROI of the marketing spend.
But creating and implementing SEO strategies yourself is challenging as it consumes ample time, effort, and money, leaving you with limited resources
Hiring an SEO agency is a step toward success if you’re a SaaS business looking for increased organic traffic.
This post explores the benefits of SEO for SaaS and shares the top 5 SEO agencies for SaaS businesses.
Why SEO Is Key for SaaS Companies
For SaaS businesses, SEO is more than just a buzzword. It’s an important tool that can help you stand out in a crowded digital landscape and drive revenue to your business.
Here are four reasons why SaaS companies developing a markting strategy should prioritize SEO.
Increased Visibility: SEO helps SaaS companies rank higher in SERPs, which leads to more people discovering and visiting your website. This increased visibility is vital to gaining new customers and allowing existing customers to easily find you online.
Improved User Experience: User experience plays a vital role in converting traffic into leads. SEO can improve the user experience of your website by making navigation easier for visitors. This improves the likelihood that visitors will stick around and explore all of your software’s features.
Increase Targeted Traffic: While seeing increased traffic on your website is exciting, it doesn’t guarantee leads. A comprehensive SEO strategy ensures your website gains targeted traffic that is more likely to convert.
Increased Revenue: Revenue generation is the ultimate goal for businesses, and SEO helps drive more revenue through increased website traffic, conversions, and brand recognition. It can also help you stay ahead of your competitors by ensuring that people find your product first.
What To Consider When Choosing the Right SaaS SEO Agency
Before selecting an SEO agency for your SaaS business, consider this:
When looking at potential SaaS SEO agencies, evaluate their portfolio to find out how experienced they are.Check out their case studies to learn what successful campaigns they’ve executed and how those translated into tangible results.
The business ethics of your potential SaaS SEO agency is a crucial factor to consider. Some agencies use shady tactics, i.e. black hat SEO that bring quick results but penalized by search engines. Research their practices to ensure they use white hat SEO tactics, and are fair and transparent in their dealings. They should have clear contracts explaining their services and any additional associated charges or fees.
It’s important to be realistic with your expectations when it comes to SEO. No one can guarantee specific results, take caution when an SEO agency makes time-bound, too-good-to-be-true promises. Instead, look for an agency with a proven track record and willing to discuss a timeline of expected outcomes.
Client reviews can tell you a lot that the agency itself will not. Reading what an agency’s previous customers say about them will give you a true picture of whether they’re the right fit for your business. Also, ask for references so you can talk directly with those who’ve worked with the agency.
Look for an agency that is open and honest with its process. Ask questions to make sure they’re transparent about the strategies they plan to implement, the costs, and the results you can expect. A good SaaS SEO agency should be willing to provide reports on your progress and give you regular updates throughout the campaign.
It’s important to remember that cheap, fast, and easy don’t go together, so be wary of any agency offering quick-fix solutions. While tempting, good SEO takes time and effort, so don’t expect to see results overnight. Look for an agency with a comprehensive understanding of organic search optimization and a well-defined strategy to get the desired results.
How Invested Do They Look in Your Business
Another important factor is how much the agency is invested in your business. Are they taking the time to research your industry and understand your long-term goals? Or are they simply looking for a quick buck? A good SaaS SEO agency will take a vested interest in your business and work with you to develop a strategy that achieves your desired outcome.
5 Best SaaS SEO Agencies for Boosting Organic Growth
Here are five of the best SaaS SEO agencies you should consider for your company’s organic online growth.
Source: Spacebar Collective
Ethical SEO and content production–words that Spacebar Collective, a top SaaS SEO agency, goes by. With a holistic approach to SEO optimization, we have been changing how businesses look at their digital presence by providing custom solutions tailored to each individual’s needs.
Spacebar Collective offers three core services: content production, SEO audits, and guest blogging.
Content production is the core of our service. We create unique blog content for businesses looking to make a statement online. Our expert writers craft engaging copy that not only services your needs but also follows Google’s best practices for SEO optimization.
An SEO audit with Spacebar Collective gives you a detailed report about your website’s SEO performance. We provide an in-depth analysis of on-page elements, technical optimization, and keyword research. The audit is designed to identify potential issues that might hinder your website from achieving top search engine rankings.
Our backlink building services are tailored for businesses looking to build their link profile. Spacebar Collective’s highly experienced team ensures all your links are placed on high-authority sites and follow Google’s guidelines for ethical link-building practices.
Source: Simple Tiger
Simple Tiger is another SEO agency for SaaS companies looking to supercharge their SEO strategy. They offer SaaS solutions that will take your brand to new heights with a comprehensive suite of services, an expert team, and plenty of creativity.
From keyword research and technical optimization to content marketing and link-building – Simple Tiger is your one-stop shop for SaaS SEO success. Their in-house team can help create and manage successful PPC campaigns – giving you the edge you need to get ahead of the competitors.
With years of experience and countless successful campaigns, Simple Tiger has proven itself the go-to choice for big names like Segment, BidSketch, JotForm, ContractWorks, and Bitly.
SEO success is not a short-term fix, and it’s certainly no piece of cake. That’s why several SaaS companies rely on Victorious to ensure they meet their SEO goals; the agency understands how to build sustainable SEO strategies tailored to each company’s needs.
Victorious’s services include:
- Keyword research
- Backlink building
- On-page SEO
- Technical SEO
- Site architecture mapping
- Ongoing content planning
- Narrative SEO reporting
Working with companies like Fanduel, Groupon, and Heap has given them unique insights into successful strategies in a competitive landscape. Victorious ensures people-first approach, total transparency, educational focus, and ROI obsession. This makes them stand out as an SEO agency.
First Page Sage
Source: First Page Sage
First Page Sage utilizes the latest tech to ensure your business’s digital presence is comprehensive, successful, and constantly evolving. Their team of SEO experts is dedicated to helping you maximize your website’s potential by accurately targeting the right customers with original content that drives traffic and engagement.
First Page Sage provides an in-depth analysis of each website’s digital footprint and then creates tailored content that increases rankings, boosts organic traffic, and generates leads. Through their powerful tools and strategies, they can help you become an industry leader through SEO.
Source: accelerate agency
At accelerate agency, SEO is not an afterthought. It’s the driving force behind their success. They understand the business’s objectives before creating strategies to meet their goals by leveraging the latest technologies, such as AI and machine learning. They use a holistic approach to optimize campaigns for maximum reach and visibility, integrating best-in-class content, SEO, outreach, and link-building solutions.
Accelerate agency’s team knows what it takes to maximize conversion rates, acquire quality customers, and generate higher-value leads for new startups and established enterprises.
Their comprehensive approach focuses on developing an SEO foundation that provides your business with long-term revenue growth and sustainability.
SEO success is a long-term investment of time, effort, and money. It’s not something that can happen overnight. But with the right agency on your side, you can reap the rewards of a successful SEO strategy.
These are the SaaS SEO agencies mentioned in the article:
- Spacebar Collective is a top SaaS SEO agency with content production, SEO audit, and guest posting as their three main services.
- Simple Tiger offers a complete SEO suite with PPC marketing to boost lead generation.
- Victorious stands out because its principles revolve around a people-first approach, total transparency, educational focus, and ROI obsession.
- First Page Sage is a robust SEO agency dedicated to helping maximize the potential of websites with content that drives traffic and engagement.
- accelerate agency focuses on developing an SEO foundation for your business using AI for efficient and maximum reach and visibility.