Author: Keith Desphy

Simple tweaks like segmentation and personalization can help optimize email campaigns for higher CTR. Here are 7 actionable email optimizations you can use today....
Keith Desphy
Data modeling provides insight into creating scalable and manageable data systems. It helps identify entities, attributes, and relationships....
Keith Desphy
Content marketing prices depend on the type of content marketing and the project scope. Here's what to expect when partnering with an agency....
Keith Desphy
Keyword research tools are essential for creating a SEO content plan for ranking important keywords. Here are 11 tools to consider in 2024....
Keith Desphy
First impressions are everything, especially for your brand. Here are 5 positioning statement examples to inspire your next campaign....
Keith Desphy
The first step to writing high-converting website copy is ensuring that your content is skimmable, focuses on benefits, and rooted in customer needs....
Keith Desphy
We’ll look into sitemap examples, both HTML and XML, to understand the blueprint of an optimized website structure and best practices....
Keith Desphy
Adding high-converting blog features elevates the user experience and leads to desirable action. Here are 8 features you can implement today....
Keith Desphy
Keyword rank changes due to many factors. Things like algorithm updates, site changes, or new competitors cause fluctuations....
Keith Desphy
Niche edits leverage your existing high-value content in exchange for a backlink. Here are the strategies you can use to get niche edits....
Keith Desphy