- DR 45+
- contextually relevant (anchor text too!)
- not from multi-category / multi-niche websites
- from websites with a min. of 1,000 traffic in ahrefs
When someone in your area searches for “cosmetic dentist near me” or “teeth whitening in {{city}},” the dental practice that appears first on search engines like Google almost always wins the new appointment.
Our dental SEO service connects your clinical expertise with these searching patients. We start with local search optimization. That means making sure your Google Business Profile (GBP) accurately presents your service description, office hours, phone number, patient reviews, and directions.
Next is the content strategy to address the questions patients ask before booking. We create expertly curated blog content on procedures like dental implants, teeth whitening, cosmetic dentistry, and Invisalign to position your practice as the go-to expert in your service area.
Crucially, we optimize all content for Your Money Your Life (YMYL) standards and Expertise, Experience, Authoritativeness, Trustworthiness (E-E-A-T) signals that search engines like Google use to evaluate medical content.
Strategic backlink building from local directories and healthcare publications further reinforces your authority. And as more patients start their search on AI platforms, we also optimize your practice for visibility in generative engines like ChatGPT and Perplexity.
You handle the dentistry. We build you a comprehensive search presence that increases trust with patients and fills your appointment book sustainably. Talk to an SEO Strategist.
We kick off with a discovery call to understand your practice, patient demographics, service offerings, and local competition. We’ll then audit your website and Google Business Profile to identify issues and opportunities. This lets us map the pace of content production and backlink building you’ll need to compete effectively.
We optimize your Google Business Profile with accurate practice information, service categories, photos, and a posting schedule that keeps your listing active. We also handle citation building across local directories to strengthen your local presence.
Once we have placements, we’ll assign high-quality blog content production to writers and editors experienced in your service categories, whether that’s general dentistry, cosmetic procedures, implants, and/or emergency care.
Every blog post targets patient search intent with clear information about what to expect. They also include proper formatting, internal and external links, meta tags, and everything else needed to perform best.
We secure high-quality, contextual backlinks from local business directories, health publications, and community websites relevant to your area.
We can also help you develop a patient review strategy since reviews directly impact local rankings and patient trust. More positive reviews mean better visibility and higher conversion rates when patients compare practices.
The estimated turnaround time for all content and backlinks is 4 weeks from the onboarding date. For ongoing campaigns and custom implementations, we’ll provide specific timelines based on project scope in your proposal.
I’ve worked with Spacebar for years now on various businesses ranging from smaller one off local shops to larger multi-location scenarios across Canada. It’s so difficult to find A-players today that truly know what they’re doing, and Chris and Amanda have consistently delivered. Attached my first invoice from back in July 2022 and I’m still here working with Spacebar today. KeepitReal
Saw amazing results while working with Chris and Amanda. More specifically, our website saw a 1500x increase in organic traffic. Highly recommend Spacebar Collective and I’m looking forward to working again with them in the future.
I connected with Amanda because I was in need of some brand consulting and design help for my new tile and flooring business. Amanda was incredibly professional, wonderful to communicate with, and I could not be happier with the work that Spacebar Collective did for me! Spacebar Collective definitely has my business from here on out and I am excited to continue working with Amanda and her team in streamlining my website with effective content and strong local SEO. Thank you Spacebar Collective for making this process so personable and fun! -Brayden
I have had the pleasure of working with Chris and Amanda at Spacebar for a few years now, and I have been so impressed with everything they’ve done. Incredible results and incredible people.
Chris and Spacebar Collective have been a tremendous unlock for our business. We’ve 5x’ed our organic traffic in under 5 months working with Spacebar Collective. Chris is an out-of-the-box thinker and remarkably creative when it comes to getting great placements with real and relevant brands…
I worked with Chris and Amanda on multiple SEO projects this year in which they were instrumental to our success. They led the strategy and execution behind our site content refresh, refreshing and re-optimizing over 150 landing pages and blogs for the site. This work directly led to a 30% increase in site traffic in just a few months’ time. They also helped test and implement an AI-assisted content workflow for our content team, offering expert advice on prompts and processes to ensure the content was fully optimized and was of the highest quality. I would absolutely hire and work with Chris and Amanda again given the opportunity!
I was in need of some brand consulting & a bit of a redesign/facelift for my small business, Amanda & her team were exceptionally personable and communicative through the entire process. They’ve set me up for immediate and long term success and helped me add life to my overall business identity! I’ll definitely be back for future branding!!
Great team, best service!
Get a technical audit report to identify and solve hidden bottlenecks that may be affecting your SEO performance. Our audits are thorough and have the potential to significantly improve your rankings.
Dental SEO requires specialized knowledge of healthcare content standards, Your Money, Your Life (YMYL), and E-E-A-T signals that Google applies to medical websites. We ensure your content demonstrates expertise through proper credentials, accurate information, and trustworthy sources.
We also take the time to understand your patients’ search behavior, for instance, the difference between someone looking for emergency care versus routine cleanings. Plus, dental practices need hyper-local optimization since most patients choose dentists within a few miles.
Most practices start seeing improvements in organic traffic and ranking gains over 3-6 months as content gets indexed and backlinks accumulate authority. Competitive keywords in larger markets take longer, sometimes 6-12 months for top rankings.
The timeline depends on your current website health, local competition, and how established your online presence is. But unlike paid ads that stop when you stop paying, SEO builds momentum that compounds over time.
Local SEO focuses on showing up when patients search for dentists in your specific area. Think “dentist near me” or “emergency dental care in {{city}}.” This includes optimizing your Google Business Profile, building local citations, and earning reviews.
Regular SEO targets broader informational searches like “how much do dental implants cost” or “best teeth whitening options.” Most dental practices need both. Local SEO fills your schedule with nearby patients, while broader SEO builds authority and captures people researching before they’re ready to book.
Yes, significantly. Google views reviews as trust signals when determining local rankings. Practices with more recent, positive reviews typically rank higher in local search results and the Google Map Pack. Reviews also influence whether patients choose your practice over competitors once they find you.
72% of patients read online reviews before booking, and higher ratings directly increase your conversion rate. We help you develop a system for consistently earning reviews from happy patients, which improves both rankings and patient trust.
We build a location-specific strategy for each office. Every location gets its own optimized landing page with unique content, accurate address and phone information, and its own Google Business Profile.
We create content that speaks to each community’s specific needs and build local citations in directories for each area. If you have five offices, we make sure each one ranks in its own geographic region, rather than diluting your visibility by treating them all the same.
More patients are asking ChatGPT, Gemini, Claude, and other AI chatbots for dental recommendations and health information. These AI tools pull from websites with strong authority signals, clear expertise markers, and well-structured content. We optimize your site to meet these standards by adding author credentials, cited sources, and accurate, comprehensive answers to relevant dental questions.
When someone asks an AI chatbot “what’s the best treatment for a chipped tooth” or “how do I find a good dentist in {{city}}, our work increases the chances your practice gets mentioned or cited in the response.
