Every local SEO campaign begins with an audit. It’s here we explore your website’s strengths and weaknesses to identify where your best opportunities lie. We’ll make sure your technical foundation is solid so that our SEO efforts have the best chance of bearing fruit.

Your Google My Business profile and your website’s landing pages serve as the base of operations for all local SEO efforts. Optimising both your GMB profile and your landing pages will allow you to rank higher in local searches, like when someone searches for “[business category] near me” or “[business category] [city]”.

Next, we do a content audit to identify gaps in your library and estimate how many backlinks you’ll need to rank for your most important keywords.

Building a base library of content is the foundation for your website to rank for keywords related to your products and services. It not only educates your potential customers about what you do, but also builds topical maps so that Google better understands your website.

The last part of the SEO puzzle is building high-quality backlinks. If other websites that Google already trusts link to your website, some of that trust is passed on to your website. We have proven methods to build backlinks from websites with strong site authority and contextual relevance to your business.

Onboarding.

We’ll kick off with a discovery call where we’ll learn your high-priority keywords. From here, preliminary research will be done to figure out the best pathway to rank for target keywords. This includes keyword research, competitor analysis, and an audit of your search presence.

Optimization.

After our initial research is completed, we optimise your Google Business Profile and the most important pages of your website for better visibility in local searches. 

Content production.

Content production takes 2 forms when doing local SEO:

1. Creation of new location, product and service pages
2. Blog content writing with internal links to your landing pages

Publishing individual pages for your business’ locations, products and services allows your website the opportunity to rank for a wider net of keywords. 

For example, if you were a roofing company in Vancouver, but also serve surrounding areas like Surrey and Burnaby, it would be beneficial to create additional location pages so that Google can better understand who your business is for. We also recommend you have pages for each roofing service you offer, like roof inspections, new roof installations, and repairs.

Once these key pages are created, it’s time to shift focus towards blog content production. By demonstrating expertise within your industry, you will position your business as a topical authority that search engines can trust. Links to your landing pages will be inserted into these blogs to build contextual relationships on your website, resulting in higher rankings.

Backlink building.

Foundational links are the first priority in backlink building. In the first month of operations, we’ll focus on building citations to serve as the baseline for future efforts. Citations are listings in business directories, websites and social profiles that contain your business’ name, address and phone number.

After the initial citation building is completed, we’ll begin building 1 high quality backlink per month through guest blogging on industry-relevant websites. We achieve this by doing custom outreach campaigns to blogs with strong site authority, real traffic and contextual relevance to your business from a top-down approach.

Monthly reporting.

We’ll send you a monthly report that covers everything we worked on, the progress we’ve made and an update on how your competitors are doing.

Our monthly reporting includes:

• Keyword rank tracking
• Month-over-month progress on search impressions, traffic, and conversions growth
• Competitor performance tracking