Your best-performing blog posts/case studies/landing pages won’t stay evergreen. Search engines update their algorithms, and AI platforms have now joined the conversation. With competitors continually producing content to capture a larger share of traffic, a targeted content refresh is one of the highest-ROI moves you can make.
Our content refresh service finds pages with recovery potential and rebuilds them to compete again. We start with a performance audit that captures ranking drops, traffic leaks, and outdated signals. Then we map intent gaps and new keyword targets, so updates hit real demand.
Our process combines technical and editorial expertise. Content strategists and SEOs identify what’s holding each piece back, from outdated information to weak search intent alignment. Writers and editors then enhance the content for depth, clarity, tone, and readability to match current standards.
We also optimize refreshed assets for visibility in generative engines like ChatGPT, Perplexity, Gemini, and other AI search platforms. Finally, we measure impact: rankings, organic traffic, CTR, and AI mentions to monitor how content refreshes support conversions.
Put simply, we transform your aging content into authoritative, up-to-date pieces that both search engines and AI tools reward with renewed visibility. Let’s help your investment keep paying off long after the first publication. Get in touch today.
We kick off with an onboarding call to review your current content library, analytics, and SEO/GEO goals. This is where we define priorities. We identify which pieces need a refresh versus a rewrite and how to align tone and structure with your brand’s style. From there, our team builds a clear roadmap for measurable improvement.
Our strategists and SEO specialists analyze every target page to pinpoint ranking declines, outdated data, structural weaknesses, and keyword gaps. We also review competitors and SERP changes to see how your refreshed content can outperform them. The result is a data-backed plan that guides every update with precision.
With strategy approved, our niche-experienced writers and editors go to work. We refine headlines and metadata, expand sections for depth and clarity, optimize for better search intent matching, and strengthen internal linking, to mention a few.
Every update improves readability, relevance, and conversion value without compromising your original tone or message. Crucially, we also apply Generative Engine Optimization (GEO) to future-proof the asset and ensure it earns mentions/citations in AI tools.
The estimated turnaround time for content refresh projects is 4 weeks from onboarding. For custom scopes or larger content libraries, we’ll provide tailored timelines based on your specific needs.
Includes 5 blogs (1,000 words each)
Includes 10 blogs (1,000 words each)
Includes 30 blogs (1,000 words each)
I’ve worked with Spacebar for years now on various businesses ranging from smaller one off local shops to larger multi-location scenarios across Canada. It’s so difficult to find A-players today that truly know what they’re doing, and Chris and Amanda have consistently delivered. Attached my first invoice from back in July 2022 and I’m still here working with Spacebar today. KeepitReal
Saw amazing results while working with Chris and Amanda. More specifically, our website saw a 1500x increase in organic traffic. Highly recommend Spacebar Collective and I’m looking forward to working again with them in the future.
I connected with Amanda because I was in need of some brand consulting and design help for my new tile and flooring business. Amanda was incredibly professional, wonderful to communicate with, and I could not be happier with the work that Spacebar Collective did for me! Spacebar Collective definitely has my business from here on out and I am excited to continue working with Amanda and her team in streamlining my website with effective content and strong local SEO. Thank you Spacebar Collective for making this process so personable and fun! -Brayden
I have had the pleasure of working with Chris and Amanda at Spacebar for a few years now, and I have been so impressed with everything they’ve done. Incredible results and incredible people.
Chris and Spacebar Collective have been a tremendous unlock for our business. We’ve 5x’ed our organic traffic in under 5 months working with Spacebar Collective. Chris is an out-of-the-box thinker and remarkably creative when it comes to getting great placements with real and relevant brands…
I worked with Chris and Amanda on multiple SEO projects this year in which they were instrumental to our success. They led the strategy and execution behind our site content refresh, refreshing and re-optimizing over 150 landing pages and blogs for the site. This work directly led to a 30% increase in site traffic in just a few months’ time. They also helped test and implement an AI-assisted content workflow for our content team, offering expert advice on prompts and processes to ensure the content was fully optimized and was of the highest quality. I would absolutely hire and work with Chris and Amanda again given the opportunity!
I was in need of some brand consulting & a bit of a redesign/facelift for my small business, Amanda & her team were exceptionally personable and communicative through the entire process. They’ve set me up for immediate and long term success and helped me add life to my overall business identity! I’ll definitely be back for future branding!!
Great team, best service!
Get a technical audit report to identify and solve hidden bottlenecks that may be affecting your SEO performance. Our audits are thorough and have the potential to significantly improve your rankings.
We start every content refresh project with a full audit of your existing pages. Using ranking data and engagement metrics, we pinpoint which pages are underperforming or outdated. This helps us focus our efforts where they will have the highest ROI.
Absolutely. When done right, refreshed content can significantly improve rankings. By updating data, refining search intent alignment, improving structure, and strengthening internal links, we help Google, Bing, and AI tools rediscover your content’s relevance. Many of our clients see gains in visibility and keyword positions within a few months.
We recommend auditing and refreshing high-value pages every 6-12 months. That said, the ideal cadence depends on your industry’s pace, search algorithms, and the competitiveness of your niche. We’ll tailor a schedule based on what’s needed to sustain visibility and authority long term.
It depends on the content’s current state. If a blog post still performs well and is technically sound, we’ll fine-tune it with fresh insights and better formatting. If it’s outdated or thin, we’ll expand or rewrite it entirely. Our approach is to improve upon what works and overhaul what doesn’t.
Turnaround can range from 2-4 weeks, depending on content volume and complexity. This includes auditing, keyword research, updates, and editorial polishing. You’ll get fully optimized drafts ready to go live, backed by the same strategic oversight that defines all of Spacebar Collective’s content services.
Yes, we do. Once the content has been refreshed, our team can handle the flawless publishing, including updating internal linking, sourcing images, adding alt tags, etc. This way, the refined asset goes live immediately and correctly to give you the fastest possible start to your ranking recovery.
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