See exactly how far your monthly PPC budget goes and what the same dollars could build with SEO.
* Estimates based on industry averages: 2% click-to-lead rate, 10% lead-to-sale rate, $300/backlink. Ranking timelines vary by domain authority, competition, and content quality.
Wondering where your marketing dollars actually go?
PPC can be an incredible lever for fast growth. You flip the switch, traffic shows up, and leads can start rolling in the same day. But the second you pause spend, the momentum stops. SEO works differently. It’s slower at the start, but every page you publish and every keyword you earn builds long-term equity that keeps driving traffic month after month.
That’s why the smartest growth strategies don’t treat PPC and SEO like rivals; they treat them like teammates.
Use PPC to test messaging, validate offers, and generate immediate demand. Then use those insights to guide your SEO investment so you’re building content around what’s proven to convert. Over time, SEO can lower your cost per acquisition, reduce reliance on paid acquisition, and create a consistent pipeline that doesn’t depend on daily budget decisions.
The calculator above gives you a snapshot of what that shift could look like. The real opportunity is what happens when you combine both channels into one intentional strategy.
If you’re ready to turn your ad spend into long-term growth, we can help you build the roadmap.
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