6 Free Link Building Tools to Help You Rank Higher in SERPs

Rumaisa Viqas
Rumaisa Viqas8 Mar 2023 • 4 MIN READ

46% of marketers spend $10,000 or more annually on link building, but 41% of SEO experts still consider link building the most challenging part of search optimization.

Link building is the process of obtaining links from other websites back to your own, and it’s an essential part of SEO. You want to ensure you’re using high-quality links from reputable websites to avoid penalties. The search engine algorithms use links to assess the authority of your website. The more high-quality links pointing back to it, the better you’ll rank.

So, don’t focus on creating as many links as possible from anywhere and everywhere; instead, create quality and relevant links. To help you do just that, we’ve compiled a list of six free link building tools that can help you increase your ranking in SERPs.

6 Free Link Building Tools to Help You Rank Higher in Search Results

The following list of free link building tools will help you increase your website’s visibility in Google and other search engines:



BuzzStream is an outreach platform to help businesses turn potential links into actual ones. With its powerful link-building features, you can find prospects, analyze their backlinks, create outreach emails and monitor progress.

The best feature of BuzzStream is its CRM functionality. With that, you can personalize your outreach campaigns and track their performance.

The platform allows you to store contacts, find influencers, and set up automated follow-ups. There are also plenty of templates available to streamline the outreach process.

Ninja Outreach

ninja outreach

Ninja Outreach allows businesses to find prospects efficiently and build relationships with them. The platform allows you to search for relevant influencers to promote your brand easily.

The platform is bundled with several templates that cater to many different types of link-building campaigns. You should personalize the templates to make the most of your link-building efforts.

Ninja Outreach’s Link Prospector tool is great for people who don’t want to search for research pages in Google manually. The premade search strings with the tool give you better results in less time.



Hunter.io is a tool to help you quickly and easily find email addresses. With Hunter, you can search for emails related to a website or domain name.

By finding the email addresses of potential link partners, you can easily reach out and start building relationships. To build high-quality links, you must ensure that you reach out to the right person because you may not get a response if you don’t.

Also, keep in mind that to find the full information of a contact, you’ll have to sign up on the platform.


HARO backlink building

HARO (Help a Reporter Out) is a media database that helps journalists connect with experts and bloggers in the field. In other words, the platform helps journalists and freelance writers find expert sources for their articles.

Here’s how HARO works:

  1. Journalists and writers submit queries.
  2. These queries are then distributed to potential sources.
  3. The sources reply with their expert insights and resources.
  4. Writers can then get their pieces published with a backlink crediting their website.

The process is time-consuming but can be used to build high-quality backlinks.

Moz Link Explorer

Moz Link Explorer

Link Explorer is a free link-building tool from Moz.

To use the platform, you have to:

  1. Enter the URL or page you want to analyze.
  2. Sign up on Moz.
  3. Verify your email.
  4. You’ll then receive a comprehensive link profile report.

What we love about the tool is that it allows you to research competitor backlinks. With it, you can identify the backlink sources of your competitors and replicate their strategies. The tool also allows you to search for broken links. This is great because you can contact the web admin and offer to replace the link with your own.

Moz Link Explorer also allows you to check the spam score of backlinks, analyze domain authority and page authority, and more. So, you can cover many of your link-building needs with just one tool. 

Raven SEO Tools

Raven SEO tools for link building`

Raven is a cloud-based SEO tool that makes link-building easier. It offers all the key SEO components that are essential for successful link-building.

The key features the platform offers include the following:

  • Site auditor: The site auditor is a powerful tool that allows you to identify issues affecting your website’s performance.
  • Backlink explorer: This tool allows you to monitor your backlink profile. This way, you can quickly discover any suspicious backlinks that can hurt your website rankings.
  • Keyword researcher: This tool helps you research relevant keyword phrases related to your business.
  • Link spy: The link spy tool allows you to identify link opportunities. It provides a list of competitors and their backlinks to quickly find prospects and build relationships with them.
  • Link Manager: This tool allows you to manage and track your link-building efforts. This can be useful for tracking progress, reporting results, and improving your website’s ranking.

Key Takeaways

Link building is a crucial component of SEO. When high-quality websites link to your website, it increases the trust and authority of your website in the eyes of search engines.

Several free link building tools can help if your budget is low or you need more time to do link building manually. These include:

  • BuzzStream, which is a powerful link-building software for outreach and collaboration;
  • Ninja Outreach, which offers various templates and campaigns to help you quickly find leads;
  • Hunter.io, which allows you to find the email addresses of potential contacts easily;
  • HARO, which connects journalists and freelancers with expert sources to build backlinks;
  • Moz Link Explorer, which helps you research competitor backlinks, find broken links, and more;
  • Raven SEO Tools offers a suite of tools for site auditing, keyword research, link spying, and managing your link-building efforts.