Effective Backlink Building Strategies Backlinks act as a powerup for your content, so being able to execute on backlink building strategies is key to SEO success. Here’s how it’s done at scale. While the power and necessity of backlinks is a hotly debated topic in the SEO world, in my mind, backlinks are without a […]
Rule 1: Hit Them With The Hook A-hem alright. Here it goes… Good copywriting is essential for a successful marketing campaign. But what, exactly, makes good copy persuasive? And how can you use those techniques to achieve your goals? Don’t you wish everyone would just think what you want and agree with you? Do you […]
What Are the 3 Types of AI? When asked what Artificial Intelligence (‘A.I.,’ or AI) is, common answers might include descriptions of helpful machines that do everyday tasks in place of humans or Doomsday predictions about the extinction of humanity brought on by ruthless robots that are hellbent on global domination. While the above describes […]
SEO for Technical and Non-Marketing Founders By the time you’re done reading this, I hope you’ll be able to walk away with practical action items you can implement with your team to set yourself up for SEO success. The way I see it, there are 2 scenarios where SEO makes the most sense as an […]
The Golden Rules of Website Content Writing As we move further into the 21st century, website content writing practices must evolve to keep up with ever-changing technology and consumer trends. In this blog post, we will discuss some of the best practices for website content writing that you should be using in 2023 (and beyond). […]
Thin Content And SEO: A Brief History Two major components of excellent SEO-driven content are relevance and authority. Your site will earn considerable traffic from providing relevant content that is genuinely helpful to your target audience. It wasn’t until 2011 with Google’s Panda algorithm update that high-quality, high-relevant content became a major ranking factor. This […]