Becoming a Content Writer: 6 Tips for Freelancers Getting Started

Amanda Laine5 Dec 2022 • 5 MIN READ

Becoming a Content Writer

As a content writer, you have the power to influence and engage an audience through your writing. Whether you’re writing blog posts, articles, web copy, or even social media content, your words can make a difference.

This explains why over 5,785 content writers are employed in the United States. Many believe that the industry is highly saturated, but that doesn’t mean there isn’t room for new content writers to join the field.

In fact, as more and more businesses turn to content marketing, the demand for content writers is only increasing. Research shows that out of the 1.9 billion websites in 2021, more than 600 million were blogs.

This means there are plenty of opportunities for content writers, especially those just starting out. This article highlights the six essential tips for becoming a content writer and getting started in the industry.

What Does Becoming a Content Writer Entail?

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Content writers are required to write various types of content, depending on their industry. This includes anything from web copy and blog posts to social media content and product descriptions.

No matter what type of content you write, your goal will be to engage and influence your audience. This means that your writing needs to be compelling, interesting, and easy to read.

To achieve this, you need to have a deep understanding of your audience and what they’re looking for. You also need to be up-to-date on the latest trends in your industry so that you can produce relevant and timely content.

The 4 Main Types of Content Writers

The following are the four main types of content writers, based on the type of content they write:

becoming a content writer

Web Content Writers

Web content writers are responsible for writing the content that appears on websites. This includes anything from website pages and blog posts to product descriptions and landing pages.

To be a successful web content writer, you need to have a good understanding of SEO and how to use keywords to drive traffic to your website. You also need to be able to write engaging and compelling copy that will encourage your website visitors to take action.

Technical Writers

Technical writers are responsible for writing various types of technical documentation. This can include user manuals, how-to guides, and white papers.

To be a successful technical writer, you need to have strong research and writing skills. You also need to be able to understand complex concepts and communicate them clearly and concisely.

Mass and Media Content Writers

Mass and media content writers are responsible for writing content for mass media outlets, such as newspapers, magazines, and television.

To become a mass and media content writer, you need to have strong writing and editing skills. You also need to be knowledgeable about the latest news and trends in your industry.


Ghostwriters are responsible for writing content that is published under someone else’s name. This can include anything from articles and blog posts to books and even speeches.

A successful ghostwriter needs to capture their client’s voice and style. They also need to be able to adhere to deadlines.

Becoming a Content Writer 101

The following are six essential tips for becoming a content writer:

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Choose a Niche or Field

One of the first things you need to do when becoming a content writer is to choose a niche or field. This can be anything from fashion and lifestyle to business and finance.

No matter your chosen niche or field, make sure you have a good understanding of the industry before you start writing. This will help you produce better content that is more relevant and engaging to your audience.

Create an Outstanding Portfolio

Another important tip for becoming a content writer is to create an outstanding portfolio. This is a great way to showcase your writing skills and abilities to potential clients or employers.

Make sure that your portfolio includes various writing samples so that people can better understand your range and style. You should also include any relevant information about your education and experience.

Prepare for Rejection and Embrace It

Unfortunately, not every piece of content you write will be a winner. So, you must prepare yourself to be rejected by clients or editors.

Don’t take rejection personally, and always try to learn from it. Use feedback to improve your writing and ensure you don’t make the same mistakes twice.

Don’t Stop Writing

Even if you’re not getting paid to write, you mustn’t stop writing. The more you write, the better you’ll become at it.

Starting a blog is a great way to keep improving your writing skills. This will give you a platform to share your thoughts and ideas with the world.

Develop a Solid Understanding of SEO

To be a successful content writer, you need to develop a solid understanding of SEO. Whether you’re writing for a client or your own blog, SEO is essential if you want your content to be seen and heard by people.

Make sure you research the latest SEO trends and practices to apply them to your writing. This will help you get more traffic and exposure for your work.

Learn How to Cold Pitch

One of the best ways to get clients is to learn how to cold pitch. This involves sending a potential client an email or message outlining your writing skills and why you’d be the perfect person to write for them.

A great cold pitch will include a few writing samples relevant to their business or website.

Using an email finder tool is an efficient way for content writers to reach out to new prospects without having to spend hours looking for contact information manually. With a well-crafted message and some attention to detail, this method can help expand your client portfolio significantly!

Key Takeaways

Content writers are responsible for writing and publishing content across various platforms. There are different types of content writers, including website content writers, technical writers, mass and media content writers, and ghostwriters.

Remember the golden rules of becoming a content writer:

  • Choose a niche. This can be anything from business and finance to fashion and lifestyle.
  • Create an outstanding portfolio that showcases your writing skills and abilities.
  • Be prepared for rejection and use feedback to improve your writing.
  • Don’t stop writing, even if you’re not getting paid.
  • Develop a solid understanding of SEO so that your content can be seen and heard by people.
  • Learn how to cold pitch potential clients. By sending a well-written email or message, you can get them to hire you to write for them.