The 5 Most Important SaaS SEO Metrics to Track

Search traffic is often more likely to convert to signups than paid traffic, yet only 11% of companies invest in content marketing.

The good news is that it’s always possible to start paying attention to your SEO. You’ll want to ensure you’re tracking the right metrics when you do.

This article will discuss the five most important SaaS SEO metrics to track. By paying attention to these metrics, you can ensure that your website performs at its best and attracts the most organic traffic possible.

Top 5 SaaS SEO Metrics to Track for Consistent Growth

As a SaaS company, your ultimate goal is to drive signups and earn paying subscribers that are unlikely to churn. The most straightforward path to this is focusing on acquiring new customers and retaining the ones you already have. Since conversions from search traffic are more likely to lead to higher LTV and lower churn, SEO is a winning growth channel for budding SaaS companies.

It’s important to track your SEO success, no matter how early or late into the game you are. Here are the 5 most important SaaS SEO metrics you should be paying attention to.


Conversions are the most important SaaS SEO metric to track. Unlike vanity metrics, conversions are the lifeblood of your SaaS. A conversion is when a visitor takes a desired action on your site, such as signing up for a free trial or making a purchase.

Tracking conversions will give you an idea of how well your site generates leads and customers.

There are a few things you can do to increase your conversion rate:

  • Use effective calls to action
  • Offer a free trial or discount
  • Make it easy to purchase your product

Organic Site Traffic (Clicks)

Working down from conversions, organic search traffic is the second important SaaS SEO metric. After all, you must get visitors to your site to generate leads or customers. Clicks refers to the number of times a website or page is clicked on in search results and should be charted on an at least monthly basis.

Google Search Console provides detailed statistics about clicks, including where they originated from (which queries, which countries) and how far down the list of search results visitors had to scroll before finding your link. It also provides information about the average click-through rate (CTR), which measures how often users actually click on a listing compared to how many times it was shown in the search engine results pages.

This metric can be helpful in determining whether changes made to your SEO efforts have been successful.

clicks (organic site traffic)

Search Impressions

Search impressions are the number of times a page appears in Google search results. While you might think this is the amount of traffic your site is getting, it’s actually just the number of times the page was seen in search results. Search impressions are a strong indicator of SEO progress, since you need search impressions to get clicks to your website.

Search impressions are our favorite way to chart and report the impact of SEO early into a campaign. If a website is seeing consistent search impression growth, it will likely scale in clicks (organic site traffic) as well.

search impressions


Rankings are another important metric to track. After all, if your site is not ranking well for relevant keywords, you will get little organic traffic.

Nailing down keywords is essential for SaaS companies. You want to target keywords relevant to your product or service and have a good amount of search volume.

You can track your rankings using tools like Google Search Console, SEMrush and Ahrefs.

You also want to track the CTR for each keyword granularly. The CTR is the percentage of people who click on your site after seeing it in the SERP. A high CTR is a good sign that your site is relevant to the keyword.

average position (rankings)


The final metric you want to track is backlinks. Backlinks are links from other websites to yours. They act as a vote of confidence and can help improve your SERP rankings.

You can consider investing in guest blogging and broken link building to get backlinks.

Guest blogging is when you write an article for another website in your industry. This is a great way to get your name and website in front of a new audience.

Broken link building is when you find websites linking to a broken page on your site. You then contact the website and ask them to update the link to your working page. This is a great way to get high-quality backlinks.

The factors to consider when tracking backlinks are:

  • The number of backlinks your site has
  • The quality of those backlinks

The number of backlinks is important, but there are other things you should be looking at. The quality of those backlinks is also important. A high-quality backlink is from a website that is relevant to your industry, has real traffic, strong topical authority and demonstrates E-E-A-T.

backlinks report in ahrefs

Key Takeaways

SEO for SaaS companies can be tricky, but it’s essential for driving organic growth. Keeping an eye on the right SaaS SEO metrics will help ensure your SEO efforts are paying off.

To recap:

  • The most important metric to track is conversions This will give you an idea of how well your site generates leads and customers.
  • Organic traffic is also essential to track. This will give you an idea of how well your site performs in ranking for relevant keywords and generating traffic.
  • Search impressions will give you an idea of how well your SEO efforts are impacting a website, even early into an SEO campaign.
  • Keeping an eye on your site’s ranking for specific keywords is also essential. The higher your site ranks, the more likely people will find it.
  • Backlinks are also important to track. The more high-quality backlinks you have, the better your site will perform in SERP rankings.

Get Ahead of the Curve: Understand the Benefits of Link Building

While producing content widens the net of total keywords you can rank for, link building accelerates the ranking for those keywords. The benefits of link building are compounding and can snowball quickly depending on your niche.

Link building is essential to a successful fast-paced SEO strategy, and it’s only becoming more important. According to Ahrefs, 90% of web pages receive zero traffic because of having no links. Link building is also one of the best ways to capture more search real estate.

But what exactly is link building? How does it work? And why should you be investing time into developing a robust link building strategy for your website? This article will answer all these questions and more by exploring the benefits of link building. By understanding the importance of link building and taking advantage of its many benefits, you can get ahead of your competitors.

Difference Between Black Hat, Gray Hat, and White Hat Link Building

There are three major link building techniques: White Hat, Black Hat, and Grey Hat.

White hat link building involves creating content that naturally attracts links, such as blog posts and infographics. It also involves link building outreach to relevant websites, which could include creating guest posts, creating content in exchange for links, and more.

White hat link building is the safest way to build links as it follows best practices and Google’s guidelines.

Black hat link building is the riskiest of all three approaches, involving tactics against Google’s guidelines. This could include using automated link building software, buying links, and creating link farms. These techniques may produce short-term results, but they can also get you into serious trouble with search engines and may lead to your website being punished or even banned.

Gray hat link building is a more risky approach and lies somewhere between white hat and black hat tactics. Gray hat link building can involve private blog networks (PBNs) and providing links in exchange for payment. While these tactics may produce results quickly, they can be dangerous, leading to manual penalties from search engines.

How Link Building Works

Link building is the process of acquiring hyperlinks from other websites to your own. When constructing a link building strategy, focusing on quality over quantity is of the utmost importance. Search engines value links from authoritative and trusted websites over those with low trust and topical authority. Links should come from websites that are relevant to your own for them to be effective and needle-moving.

To ensure link building is done correctly, creating high-quality content that other websites will want to link to is important. Your anchor text (the text you place the link on) should be descriptive and informative to alert readers where the link is going. They should be relevant to the page and make sense to visitors.

6 Benefits of Link Building

Here are six benefits of investing in a link building strategy for your website.

Improving Search Rankings

The higher the number of quality inbound links to your website, the more likely your website will appear higher on search results pages. Search engine algorithms use links to determine the relevance and quality of your website, increasing its chances of appearing at the top of search results.

Building Credibility and Authority in the Industry

Links from other authoritative websites in your industry can establish you as an expert and build credibility. This trustworthiness will be beneficial when potential customers come across your website.

Creating Opportunities for Networking

By creating relationships with websites that link to yours, you are fostering networking opportunities. You can collaborate on content and share content to drive more traffic. 

Networking with professionals in your industry can open up valuable opportunities to learn best practices, find mentors, and build relationships that can help further your career.

Expanding Reach and Increasing Referral Traffic

When you are featured on an authoritative website, the readers of that site can be exposed to your website and content. This helps increase brand recognition and referral traffic, leading to more leads and sales.

Improving Overall ROI from Marketing Efforts

Since link building is one of the most cost-effective digital marketing strategies, it can help you maximize your return on investment (ROI). By investing in link building, you can gain more leads, website traffic, and sales at a lower cost than most other digital marketing methods.

Key Takeaways

Link building effectively improves your website’s visibility and rankings on search engine results pages. You can build a successful link building strategy by creating high-quality links, reaching out to web admins for backlinks, and looking for opportunities to get featured on other websites.

With a robust link building strategy, you can:

  • Boost search engine ranking by acquiring relevant inbound links
  • Establish yourself as an authority in your industry through link building
  • Expand reach and referral traffic to drive more leads/sales 
  • Maximize ROI from marketing efforts at a lower cost than other strategies 

White Hat Link Building Tactics to Beef Up Your Link Profile

Link building is a common part of most successful SEO campaigns. It helps to increase your website ranking and visibility, which leads to more traffic and conversions. Data gathered by Backlinko have shown that websites with higher-quality backlinks rank better in search engine results pages (SERPs). 

But it’s not enough just to build links—you need to be sure the links you create are through white hat methods that won’t get your site penalized by Google. Here, we discuss each of these strategies in detail so you can maximize their effectiveness when used together as part of a comprehensive link building strategy.

What Is White Hat Link Building?

White hat link building is an ethical and long-term method of improving your website’s rankings in search engine results pages (SERPs). It involves creating a network of high-quality, relevant backlinks from other websites to yours.

While most SEO techniques focus on optimizing the content on your page to make it attractive to search engines, white hat link building adds another layer of optimization by creating links to your content from external sources. This signals to search engines that your website is valuable and trustworthy, thus improving its ranking in SERPs.

White Hat vs. Black Hat vs. Gray Hat Link Building

Link building isn’t just a one-dimensional concept. There are three main types of link building tactics: white hat, black hat, and gray hat. 

White Hat Link Building is the practice of using ethical methods to improve your SEO rankings. This includes content marketing, guest blogging, directory submissions, and other activities that add organic value to your website. White hat tactics are considered safe and provide the most long-term benefit for a website while staying within search engine guidelines.

Black Hat Link Building is using unethical means to improve rankings quickly. This includes link buying, keyword stuffing, cloaking, and other techniques for manipulating search engine rankings against search engine guidelines. These tactics can have short-term benefits, but the risk of being flagged and penalized by search engines for unethical practices is very high.

Gray Hat Link Building combines white hat and black hat techniques. This means that some ethical link building methods are used but taking risks with activities that might be considered questionable. While these techniques can provide a short-term boost to rankings, they also risk being flagged or penalized by search engines if used too aggressively.

In the end, it’s important to use link building tactics that are within search engine guidelines for the best long-term results. White hat link building is generally the safest option, but gray hat tactics may sometimes be necessary to achieve scale in shorter amounts of time. The key is to balance risk with reward and understand the potential consequences of your link building strategy before you start. By understanding white hat link building tactics, you’ll have a better idea of the risk profile involved with gray hat and black hat tactics.

Benefits of White Hat Link Building

white hat backlink building

Source: Unsplash

Not all link building techniques are equal. If you want sustainable success and an evergreen presence on SERPs, you must focus on white hat link building tactics. Here are the benefits of investing in white hat link building for your SEO efforts.

Greater Visibility in Search Results

White hat link building puts you in the spotlight of search engine results pages. By building natural and organic links, your website is more likely to appear higher up in search results. This can bring significant extra traffic to your site and ensure your ranking remains stable year after year.

Increased Traffic from Quality Sources

White hat link building techniques bring in higher-quality referral traffic from highly relevant sources to your website. This helps attract more visitors looking for the products and services you offer. The result is a loyal customer base that continues returning for more.

Improved Brand Credibility

Developing trust is key for any brand. White hat link building can help you build a positive reputation among your target audience and gain credibility in the eyes of search engine algorithms. This ultimately leads to greater customer loyalty and better conversions.

Long-Term Results with Sustainable Links

Sustainability is one of the many ultimate goals for websites using SEO as a growth channel. White hat link building can help you achieve better rankings without constant updates or tedious link checks. This makes it an ideal option if you want to see steady growth in your traffic over time.

Alignment with Google’s Guidelines

You can’t ignore the importance of Google’s guidelines regarding SEO. White hat link building helps ensure your website follows all of its regulations and is in line with the current algorithm updates. This will help you avoid penalties or other issues from using black hat techniques.

5 Best White Hat Link Building Tactics

Guest Posting

Guest posting has become a popular white hat link building tactic, as it provides value to both the content creator and publisher. When done correctly, guest posting can help to build relationships between websites in your niche and generate more organic traffic. 

Guest posting is creating content related to the website you are writing for. You can include a link back to your site in the article, which helps improve SEO rankings and visibility. 

When done well, guest posting is an excellent way for both parties to benefit. The content creator gets to build relationships in their niche and gain exposure for their work, and the publisher can add valuable content to their site. It’s important to remember that when guest posting, you should always provide quality content relevant to the topic of discussion or blog post.

Broken Link Building

Broken link building is an effective white hat link building tactic. It involves finding broken links on a website, informing the admin about it, and offering to replace them with one from your site. This not only helps the admin by providing a better user experience for their visitors but can also result in a backlink to your site. 

To find broken links on a website, use online tools such as ahrefs or Screaming Frog to scan the website and generate a report of any broken links it finds. When you have identified the broken link, contact the webmaster via email or social media to inform them about the issue. Offer a link from your website as a replacement, and provide the URL of the page you want to link to.

HARO Link Building

HARO stands for Help A Reporter Out. It’s a service created to help journalists connect with sources. It works by connecting reporters with knowledgeable people in the industry who can provide relevant information and expertise on a particular subject. For example, if a reporter was writing an SEO article, they might reach out to HARO to find a source with experience in SEO.

HARO offers SEO professionals an opportunity to gain valuable backlinks from authoritative publications. All you have to do is respond to the reporter’s queries with thoughtful and relevant answers.

HARO backlink building

If the reporter finds your answer useful, they may include it in their article and provide a link back to your website as source material. This can help you get high-value links from authoritative sources, improving your overall SEO efforts.

Word of Warning: HARO is insanely competitive, so it can be a time sink for most people who aren’t experienced in writing HARO-specific pitches. Be prepared to write pitches and not get responses from journalists unless you have a great angle.

Content Promotion

Content promotion is one of the most important white hat link building elements. It involves getting your content to as many viewers as possible to reach a wide audience and be shared.

You should use social media, email campaigns, and other methods to ensure your content is being seen. You can also reach out to influencers in your industry and ask them to share your content with their followers. This is a great way to get your content in front of a targeted audience and generate natural links.

Podcast Outreach

Podcasting is an effective white hat link building tactic that can help you make valuable connections in your industry. It involves reaching out to podcasts in your niche and offering to be a guest or sponsor. This type of outreach is an excellent way to get your brand in front of a large and engaged audience and increase your brand awareness.

When reaching out to podcasts for an episode or sponsorship, it’s important to keep your message concise and show that you understand their audience. Make sure to mention how you can provide value to the podcast and its listeners. Offer to bring unique insights and expertise that are not already covered in the podcast.

Key Takeaways

White hat link building tactics are an effective way to gain brand credibility, increase visibility and engagement, and improve rankings in search engine result pages. White hat link building tactics take time but prove beneficial in the long run.

Remember to:

  • Build relationships in your niche while gaining work exposure through guest posting.
  • Use online tools such as Ahrefs or Screaming Frog to scan websites for broken links, then offer replacement links from your site.
  • Reach out to relevant podcasts and sponsorships for increased brand visibility and awareness.
  • Connect with reporters through HARO (Help A Reporter Out) to gain backlinks from authoritative publications. 
  • Promote content by leveraging influencers and social media channels.

Semantic SEO 101: How to Use Entities to Boost Your Traffic

Capturing the attention of your target audience and making sure that the content on your website appears in search engine rankings can be crucial for achieving effective digital marketing outcomes.

With so many online resources out there, having a comprehensive semantic SEO strategy is essential to ensure that your business stands apart from competitors. Semantic SEO is an approach to content creation centered around creating meaningful connections between keywords, phrases and topics – all while keeping search engine algorithms in mind so you don’t miss any key opportunities.

According to a recent study, more than 94% of SERP clicks come from organic listings, while paid ads account only for 6% of clicks. This means that optimizing your website with semantic SEO can effectively drive more traffic and enhance your digital presence. But what exactly are the steps to take for incorporating semantic SEO practices?

This guide is designed to help you understand the basics of semantic SEO and how it can be used to improve your website’s performance.

Understanding Entities in SEO

Entities are nouns or noun phrases that have a specific meaning. They can include people, places, organizations, products, and topics. Entities are important in SEO because they provide search engines with more information about the context of a page, which can help them understand its meaning and relevance better.

By leveraging entities, you can ensure your content is more accurate and relevant to the users’ search queries. For example, if you write a blog post that discusses the benefits of using Facebook Ads, it helps to include entities such as “Facebook” and “Ads” in the text. This way, when someone searches for “Facebook Ads,” your content will be more likely to appear in the search results.

What Is Semantic SEO?

Semantic SEO is an approach to SEO that helps web crawlers understand the meaning behind a website’s content. It looks at the purpose and context of words, phrases, and sentences to determine what a web page is about.

The goal is to boost search engine rankings by improving the relevance of a website and its content to specific user queries. Semantic SEO links related keywords and synonyms in appropriate contexts to help crawlers better understand the content.

Benefits of Semantic SEO

Semantic SEO is a huge development in search engine algorithms to better understand the context and meaning of web pages. Here are five benefits of semantic SEO, making it worth your time.

Improved User Experience

Semantic SEO makes it easier for customers to find what they’re looking for on your site, providing more relevant search results than traditional keyword-based SEO. Customers are more likely to get the exact service or product they’re looking for at your website, making for an improved user experience.

Easier Navigation

The more structured and organized your website’s pages are, the easier it is to find what you’re looking for. Semantic SEO makes navigating different web pages easier by recognizing their contextual relationships. This helps customers find what they need with fewer clicks, which improves user satisfaction.

Increased Brand Visibility

Semantic SEO helps ensure your website is visible to the right audience, ensuring that content is optimized for more specific and longer-tail queries. This means your content will be more visible and rank higher in the SERPs, helping you generate more leads and increase brand visibility.

Improved Page Rankings

Semantic SEO makes pages better optimized to match the current search engine algorithms and satisfy search intent. This means relevant content is more likely to land higher in the SERPs, improving your page rankings and helping you get more organic traffic.

More Qualified Traffic and Leads

Semantic SEO helps generate more qualified leads by optimizing content for specific, targeted phrases. Your website will be visible to the right people, helping you get more qualified leads and conversions. This leads to a stronger ROI for your SEO efforts, making it well worth your time and effort.

8 Ways to Use Semantic SEO for Better Rankings

SEO is becoming increasingly more complex as search engine algorithms become smarter. Following these tips to use semantic SEO will ensure you stay ahead of the competition and rank higher.

Focus on Search Intent

Search intent is the primary goal of an online search. It’s what a user hopes to find when they enter specific keywords into a search engine. Semantic SEO is all about satisfying search intent in your content so that it more closely matches what people are actually looking for when they make a query.

To use semantic SEO, start by focusing on the keywords that users are likely to enter when searching for a topic related to yours. Then think about what content would best fulfill the user’s intent.

For example, if someone is looking for help with an issue, creating content that provides clear instructions or advice on solving the problem would be more helpful.

Expand and Strengthen Your Keyword Research

Good keyword research is essential for successful SEO campaigns. Semantic SEO involves finding related keywords and topics to target that are relevant to your main keyword.

Using tools like Ubersuggest and ahrefs will help you identify popular search terms related to your product or service that you may not have thought of before. You can use these keywords to create more relevant content for your target audience.

keyword research in ahrefs

Refine Internal and External Link Structure

Links can play an important role in helping search engines understand the content of your page. Semantic SEO requires optimizing internal and external links to ensure they are contextually relevant and logical. This means that when search engine crawlers encounter a link, it should clearly indicate where it leads and provide additional context about the content.

Semantic SEO also requires optimizing your anchor texts. The words and phrases in the link should be relevant to the page you are linking to, not just generic terms like “click here” or “learn more,” just as we did in the last sentence.

Leverage Content Optimization Tools

Content optimization tools like Surfer and GrowthBar can help ensure your pages are optimized for the best search engine results. These tools can help you create more relevant keyword-rich content optimized for semantic SEO. They also provide detailed information on how your pages perform in the SERPs and what needs improvement.

Analyze Google’s People Also Ask Boxes

Google People Also Ask

Source: Unsplash

Google’s People Also Ask boxes are a great source of ideas for content topics and related keywords to target. Analyzing these boxes before writing new content for your website is recommended, as they can provide valuable insight into the type of information people seek. This will help you create content that is more likely to rank higher in the SERPs and attract more organic traffic. 

Create Comprehensive Topic Outlines

Creating comprehensive topic outlines for your writing staff is a great way to ensure your content keeps semantic SEO top of mind. Topic outlines provide an organized structure to follow when writing content, allowing you to plan out topics, keywords and links that need to be covered. This ensures each page is as comprehensive and relevant as possible.

When creating topic outlines, make sure you include:

  • Meta Title
  • Meta Description
  • Keywords
  • Sub-Headings
  • Brief for Headings
  • Internal and External Links
  • Related Keywords
  • Anchor Text

Utilize Contextual Anchor Text

When optimizing your content for semantic SEO, use contextual anchor text in all of your internal and external links. This means that the words and phrases used in the link should provide more information about where it leads and what type of content is available there. 

Using contextual anchor texts helps search engines understand the content on your page in relation to the pages it links to and gives them an idea of what to expect when they click on the link.

Use Structured Data Markup

Structured data markup is a code that identifies certain elements on your page, such as reviews, products, and events. Search engines use this information to provide users with more relevant search results.

Using structured data markup helps search engines better understand your website’s content, which can help you rank higher in the SERPs for related keywords. Additionally, it can help you get featured in the search results with rich snippets, giving your website more visibility and improving click-through rates. 

To use structured data markup, you must use the right syntax and follow all guidelines. This can be a daunting task, so it’s recommended to seek help from a professional if you don’t have experience with coding.

Key Takeaways

Using semantic SEO is an effective way to improve your website’s search engine rankings. It improves user experience and visibility, ultimately leading to higher search engine rankings. By implementing the tips mentioned in this guide,  you can optimize your content for semantic SEO and achieve better search engine rankings.

When incorporating semantic SEO strategies, remember to:

  • Focus on user intent to relate your content better to the query.
  • Conduct in-depth keyword research to target keywords and topics related to the main keyword.
  • Optimize internal and external links for context, and use relevant words and phrases in anchor texts. 
  • Leverage content optimization tools like Ahrefs and Yoast to create keyword-rich content. 
  • Analyze Google’s People Also Ask boxes to get ideas for content topics and related keywords. 
  • Create comprehensive topic outlines that include titles, keywords, sub-headings, briefs for headings, and internal and external links. 
  • Utilize structured data markup to help search engines better understand the content on your website and get featured in the SERPs with rich snippets.

White Hat SEO: How to Rank Sites Without Breaking The Rules

White Hat SEO Explained

Search Engine Optimization is a must-have growth channel for any modern business looking to get the most out of its digital presence. But with so much misinformation and outdated tactics out there (even on industry-leading blogs), it can be hard to know the best approach for gaining organic search traffic.

That’s why it is essential to employ white hat SEO tactics, which focus on following search engine guidelines and steadily improving your website. Such tactics can help you achieve higher rankings, traffic, and visibility on search engine result pages (SERPs). White hat tactics are often evergreen as well, meaning they hold their weight over time.

But how exactly does one go about implementing white hat SEO? This article will overview the key elements and best practices and discuss the differences between white hat and black hat SEO.

What Is White Hat SEO?

White hat SEO involves following ethical practices and search engine guidelines to ensure your website is optimized in a way that not only helps you achieve higher rankings but also provides a high-quality experience for users. 

White hat SEO practices include keyword research, ethical link building, content optimization, and other strategies to improve rankings by the book. These tactics are also more sustainable in the long run as they tend to be less prone to algorithm changes and penalties.

What Is Black Hat SEO?

SEO takes time to bear fruit, which is why some marketers resort to black hat SEO techniques. 

Black hat SEO tactics are defined as any means of manipulating search engine algorithms to gain higher rankings in search engine results pages (SERPs) without following the accepted standards of SEO. These techniques range from using PBNs, cloaking, link spam, and more. While these tactics can sometimes come with short term gains, they are almost always penalized in the long run.

The consequences of using black hat SEO can include both manual penalties and long-term damage to the website’s reputation. Immediate penalties can include decreased rankings and a loss of traffic to the site. Long-term damage can involve a website being blacklisted from search engine results and losing the trust of customers and visitors.

For these reasons, it is essential to avoid manipulating rankings and employing sneaky tactics when optimizing a website for search engines. Doing so will not only result in better rankings but will ensure that the website remains a trusted source of information and products.

Benefits of Optimizing Your Website with White Hat SEO

Optimizing your website with white hat SEO can bring many benefits to help you achieve your business objectives. Here are just a few of the reasons why white hat SEO should be your priority:

Protect Your Business’ Reputation

As a business owner, you want to ensure your reputation is protected. White hat SEO techniques are designed to adhere to the guidelines set forth by search engines, ensuring your website is not penalized for using unethical tactics. This will help your business maintain a good online reputation and keep (potential) customers returning to your website.

Build Trust and Credibility

Search engine algorithms are designed to prioritize websites that contain quality content, satisfy search intent, and a strong link profile. By using white hat SEO techniques on your website, you can help ensure readers have a positive experience when visiting your site and think of your business as one they can trust. Trust goes a long way in building a presence online and often leads to stronger conversions.

Save Money and Time Long-Term

White hat SEO techniques require an upfront investment of time and effort. However, the long-term payoff can be well worth it as your website can rank higher and attract organic traffic. This also means you don’t have to spend money on costly pay-per-click campaigns, which can quickly add up.

Improve User Experience

White hat SEO helps create an enjoyable and interactive experience for the user. White hat SEO techniques will often include on-page optimizations like optimizing page load speed, reducing navigation complexity, mobile-friendly design, and improving reader experience. All these improvements help create a user-friendly environment that increases user satisfaction and helps increase your website’s reach.

Increase Traffic and Get Quality Leads

SEO is a battle of competition to get noticed in the search engine result pages (SERPs). You can raise your site’s visibility and rank with effective optimization techniques. This will draw more visitors to your website, resulting in more leads.

Less Legal Risk

White hat SEO safeguards against any kind of legal action that could be taken against your website. This is because white hat SEO strictly follows all of the guidelines set by search engines.

By engaging in black hat SEO techniques, you are inviting the risk of being penalized or even banned from appearing in search engine results altogether. White hat SEO is the only way to ensure that your website meets all of the necessary criteria to remain in good standing with search engines.

10 Best White Hat SEO Tactics to Boost Organic Traffic

The following are some of the most effective white hat SEO tactics that help boost organic traffic and improve website rankings.

Create Quality Content

Quality content drives organic website traffic and is the most important factor for ranking in search engine result pages (SERPs).

Here are some tips for creating quality content:

  • Take A User-First Approach: Quality content should always be written with the user in mind. Consider your target audience’s questions and write content to answer their queries.
  • Incorporate Keywords: Use relevant keywords throughout the text to ensure the right people find your content. This will help search engine bots identify what your content is about to index it and display it on SERPs. This doesn’t mean to stuff your content with keywords but aims to use them naturally and strategically. Ideally, you should incorporate keywords into your meta title, meta description, anchor text and content body.
  • Always Include Quality Visuals: Search engines now emphasize content with visual elements such as images, videos, and infographics. This helps break up your content in a visually pleasing way while also keeping readers engaged.
  • Link Internally And Externally: Linking internally makes it easy for readers to navigate your website and indicates to Google which pages are important. Linking externally provides a better user experience for readers, who can access more information on a certain topic.

Give Importance to Keyword Research

When it comes to SEO success, keyword research is essential. Keyword research helps you understand what terms people use when searching for information and products related to your business or industry.

Finding the right keywords people use in search engines is the key to creating world-class content that pulls needle-moving traffic.

When selecting initial keywords, look for related terms with high average monthly searches but low competition. These are known as ‘long-tail keywords’ and are often more targeted and specific than generic, short search terms.

For example, if your seed keyword is “shoes”, a related keyword with high search volume but low competition might be “men’s lightweight running shoes.”

Write Keyword-Rich Metas

In addition to optimizing your website’s content for keywords, you should also include keyword-rich metadata. Metadata are snippets of code that provide search engine crawlers with an overview of your page.

These tags are crucial for optimizing your page for search engines. They include:

Meta Titles: It is an HTML element that specifies the title of your website. It should fit the 55-60 character limit and contain your primary keyword.

Meta Descriptions: It is a snippet of Hypertext Markup Language (HTML) code that summarizes the contents of your page. It can be between 120-160 characters and should include your primary keyword.

white hat SEO - metadata

Satisfy Search Intent

Search intent is the user’s goal when they type a query into the search engine. Understanding what it is and satisfying it is one of the best white hat SEO tactics to boost organic traffic. Creating content that will rank high and bring in more visitors is essential. 

To satisfy search intent, you need to understand what the user wants when they search for a particular query. People searching online are looking for answers, solutions to their problems, or information on something specific. Creating content catered towards solving search intent will provide readers with exactly what they’re looking for and improve your rankings. 

Optimizing your content for search intent starts with keyword research. By researching the topics and queries users search for, you can understand their intent and create content to satisfy it.

Claim Your Google My Business Listing

By claiming your company’s Google My Business page, you can provide more information about your business and showcase what you have to offer. Doing this allows you to improve your local search presence on both Google and Google Maps.

It also provides potential customers with more information about your business, like hours of operation and contact details. As a result, you’ll have more organic traffic coming to your site to find out what you can offer them.

Google My Business listing

Make Your Site Mobile Friendly

It’s no secret that mobile-friendly websites are essential for successful SEO. With 60% of web users accessing content via handheld devices, search engines prioritize sites optimized for mobile viewing. If your website isn’t designed to be mobile responsive, you risk missing out on valuable organic traffic from potential visitors who may find it difficult to view your content on their phones or tablets.

Mobile-friendly websites also help boost your rankings in the SERPs, meaning you have a better chance of appearing at the top of the list when customers search for relevant keywords.

Optimize Your Site Speed

Visitors expect a fast website loading time, and search engines will reward you for providing it. Optimizing your site for speed will help get more visitors from organic searches, which can lead to increased conversions. 

You can take a few steps to improve your website’s load time. These include:

  • Image Sizes: Check the size of your images and reduce them as much as possible while maintaining quality. Avoid using too many bulky plugins that can slow down the page loading speed.
  • Caching: Consider caching solutions such as browser or server-side caching to store content in memory, allowing faster delivery times.
  • Content Delivery: Use a content delivery network (CDN) to host your static files on multiple servers globally, allowing for faster loading times.
  • Dedicated Hosting: Upgrade your hosting plan so your site has enough server resources to handle more traffic.

You can check get your website load speed audited with actionable insights for free straight from Google with their PageSpeed Insights tool or with GTmetrix. We suggest using both free tools to cover all bases.

GTMetrix speed audit

Improve Navigation and Site Structure

A well-organized website makes it easier for search engines to find and index your content, helping you rank higher in the SERPs. A good navigation system also provides visitors with an intuitive way to find what they need on your website quickly and easily. Ideally, every page of your website should be accessible within 2 or 3 clicks.

People like it when they know where to go. When optimizing your site, focus on the user experience. Make sure your navigation and site structure is easy to understand and use from both a visitor and search engine standpoint. This includes using breadcrumbs, linking related content, and providing internal sitemaps. Make sure to think about your header and footer navigation menus to cover all bases.

PixelCut header navigation

Image Source: PixelCut Header Navigation

PixelCut footer navigation

Image Source: PixelCut Footer Navigation

Design an Effective Content Marketing Plan

Content marketing is an effective way to increase organic traffic and improve website visibility. It involves creating helpful, informative content that resonates with your target audience and builds trust in your brand.

To make the most of content marketing, you need to create a plan that outlines the goals and objectives for each campaign. It should include strategies for producing quality content, setting measurable metrics for success, and developing a timeline for implementation. 

Once you have your plan, you can create content tailored to your target audience’s needs.

Use Schema Markup Properly

Schema markup is a valuable tool for SEO. It provides additional information to search engines about your website and helps them better understand your content. This, in turn, can lead to increased organic traffic and improved rankings on the SERP.

Schema markup is one of the best white-hat SEO tactics to boost organic traffic. You can easily analyze and monitor your current schema status, identify any issues or errors, and ensure that your website is properly optimized for search engine crawlability.

We find it easiest to use a schema markup generator to get the job done.

schema markup generator

Key Takeaways

Boosting your organic traffic requires implementing white hat SEO tactics. It takes some work, but it’s worth the effort. To improve your search engine rankings and get more visitors from organic searches, make sure to:

  • Create quality content by incorporating keywords, visual aids, and internal and external links.
  • Use keyword-rich meta-tags, including title tags and meta descriptions.
  • Satisfy user intent by addressing all possible concerns the user might be looking through their query.
  • Optimize your website for mobile devices.
  • Upgrade your website’s loading speed.
  • Create a well-organized navigation system, and design an effective content marketing plan.
  • Use a schema tracker to improve your schema markup. 

By following the best white hat SEO tactics, you can easily boost organic traffic on your website and stay at the top of the list when customers search for your services.

What Is Technical SEO? The Complete Beginner’s Guide

Technical SEO can be considered the foundation of SEO efforts. Without a stable website, it becomes nigh impossible to rank a website so it’s important to consider technical SEO efforts before investing time and money into content creation and backlink building.

While this area of SEO can appear to be overly complex, you can get by with just the basics of technical SEO. Don’t be too overly concerned with optimizing for perfect site speed scores or fixing every imperfection of your website when you’re just starting out.

We’ve ranked websites in competitive niches without doing rigorous technical SEO and you can too. At a basic level, your goal here should be to get your website to a search engine friendly state. Building a strong technical foundation goes a long way.

What Is Technical SEO?

Technical SEO refers to the practice of optimizing a website’s technical aspects in order to improve its visibility and ranking in search engine results. This can include things like optimizing the website’s code and structure, improving its loading speed, and ensuring that it is accessible to search engine crawlers.

It also involves improving user experience by ensuring that visitors find what they’re looking for quickly and easily. It ensures your website is well-structured with logical navigation, so visitors can easily find their way around.

On-Page SEO vs. Off-Page SEO vs Technical SEO

All three types of SEO (on-page, off-page and technical) must be considered when building a comprehensive SEO strategy, as they all work together to help improve rankings and visibility. Optimizing all three SEO aspects ensures that your website is properly optimized for the best possible search engine performance.

On-Page SEO

On-page SEO refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engine results. This involves optimizing the content and HTML source code of a page to make it more relevant, valuable, and accessible to search engines.

On-page SEO can include optimizing the page’s title and meta tags, using header tags to structure the content, and using external and internal links to improve the flow of link equity. By optimizing individual pages on a website, it is possible to improve the overall visibility and ranking of the website in search engine results. 

Off-Page SEO

Off-page SEO focuses on factors outside of your website’s design and content that can impact how well it ranks in SERPs. This includes creating high-quality backlinks, creating social media and business directory profiles for your business, and obtaining reviews. The goal here is to increase your website’s authority.

Technical SEO

Technical SEO ensures that a website’s structure and code are optimized to make it easier for search engine crawlers to access and index it. This includes optimizing page load times, improving navigation menus, ensuring 404 error pages are set up correctly, and running diagnostics on broken links or images. Technical SEO is an essential factor that can help improve rankings overall. 

8 Essential Technical SEO Tasks

While on-page optimization is important, technical SEO is just as critical to ensuring that your website is crawled and indexed properly by Google. Here, you will find ten essential steps for technical SEO to improve your website’s visibility and ranking in Google search.

Optimize Robots.txt

Robots.txt files are an important way to let search engine crawlers know what parts of your website can and cannot be indexed. It helps you control the visibility of your content in search engines.

By optimizing your robots.txt file, you can ensure that the right information is being indexed; when someone searches for relevant keywords related to your business or website, they will find exactly what they’re looking for more quickly than if your optimization was not in place. 

Optimizing robots.txt also allows you to exclude certain pages from being crawled and indexed, which could help improve crawl efficiency and prevent duplicate content issues that can negatively impact SEO.

When optimizing your robots.txt file for SEO, you should keep a few key things in mind:

  • Ensure the specific directives included in the file are up-to-date and working correctly.
  • Use comments within the file to provide additional context and information about your instructions.
  • Use robots meta tags to supplement your robots.txt instructions with more detailed crawling instructions.


SSL provides a secure connection between your website and the user’s browser. It helps protect sensitive data, like passwords and financial information from being intercepted by third parties. HTTPS is an extension of SSL that adds authentication to the encryption process. It confirms the site a user is visiting is authentic.

But what does this have to do with technical SEO?

Using HTTPS can help you improve your rankings! Google has publicly stated that sites using SSL and HTTPS are given preferential treatment in their ranking algorithms. Your competitors are likely already on the ball, so make sure to level the playing field.

Structure Your Site Navigation

When designing your site navigation, it’s essential to think about technical SEO. Good SEO can help search engines crawl and index your pages to increase their visibility in the SERPs. Here are some tips for structuring your navigation for optimal technical SEO: 

  • Keep your menus short, containing no more than seven menu items per page. 
  • Ensure all links work correctly and lead to a relevant page on your website. 
  • Use keyword-rich anchor text for each link; this will improve the relevance of those pages for search queries related to those keywords.
  • Include a sitemap that lists your pages and allows search engine bots to find everything they need quickly.
  • Avoid using JavaScript or Flash menus, as these are not readable by search engine crawlers.
  • Optimize your URLs for better click-through rates, relevance, and rankings on SERPs.

Use Breadcrumb Menus

Breadcrumbs in website design are menus that are a great way to improve your website’s technical SEO. Breadcrumbs make it easier for users to navigate through pages on your site, as they provide visual clues about where they are in relation to other site sections. 

When creating breadcrumb menus for SEO purposes, there are several guidelines that you should keep in mind.

Include the name of each page in the menu so that search engine spiders can accurately identify them when crawling through your content.

Use keyword-rich anchor text whenever possible, as this will help search engines understand the relevance of each page.

Include a “home” link at the beginning of your breadcrumb trail so that users can quickly navigate the home page if necessary. 

Optimize Site Speed

Site speed is essential to technical SEO as it impacts user experience, which can affect your rankings. Google looks at metrics such as page load time and how often visitors abandon a page due to slow loading times when ranking sites. Increasing site speed can also help reduce the resources needed to serve pages, saving you money on hosting costs and improving overall performance. 

Fortunately, there are several ways to optimize your site speed for better technical SEO results. Compressing images, minifying HTML and JavaScript files, using browser caching, and utilizing content delivery networks are all great options for improving your website’s speed. Additionally, regularly monitoring your site’s performance with tools like Google PageSpeed Insights will help you identify and address any areas of concern. 

technical SEO speed optimization

Canonical Tags

A canonical tag, or “rel canonical,” is an HTML element that tells search engines which version of a page to index. It helps to reduce duplicate content issues and lets Google know which page should be used as the primary source when displaying results in SERPs (Search Engine Result Pages). 

When you have multiple pages that display similar content, it can create confusion for search engine crawlers and lead to poor indexing. Canonical tags eliminate this issue by providing explicit instructions regarding which version of the content should be indexed. This ensures that your desired page is served up in organic search results rather than competing versions of the same article or product description.

Optimize for Mobile

Optimizing your website for mobile is essential if you want to give your website the best chance of ranking well on search engines. After all, 53.74% of web visits are from mobile, so it only makes sense to keep the majority of your visitors happy.

Mobile optimization involves more than just making sure that your site looks good on a small screen. It also includes improving speed, reducing data usage, and ensuring that all the necessary content is easily accessible. A few key steps you can take include: 

  • Designing A Mobile-Friendly Layout: Keep things simple by avoiding large graphics and videos and focusing instead on text-based elements like headlines, paragraphs, bullet lists, etc., which are easier to read on a mobile device. 
  • Optimizing Page Speed: Slow loading times can hurt your search engine rankings, especially when it comes to mobile. Make sure you minimize redirects and compress JavaScript, CSS, and HTML files as much as possible for faster loading speeds. 
  • Prioritizing Content: Place the most important information at the top of your page rather than hiding it in the footer or sidebar to make it visible to mobile users. 
  • Making Sure All Content Is Accessible: Test your website on different browsers and devices to ensure that it looks good and functions properly across all platforms. Consider making your site responsive, so it automatically adjusts for different screen sizes. 
  • Leveraging AMP Technology: Accelerated Mobile Pages (AMP) are HTML pages explicitly designed for mobile optimization, which can help improve page speed and boost user experience. Look into implementing AMP technology on your website to take advantage of this feature. 
  • Resizing Images: Large images can slow down page speed, so ensure that all of your site’s images are resized for mobile devices accordingly. This will also help ensure a better viewing experience for users accessing your pages on smaller screens.

Optimize 404 Pages

optimized 404 page

404 pages are the digital equivalent of a dead-end. When users land on one, it means they’ve arrived at an address that either doesn’t exist or is inaccessible for some reason. It’s no surprise that these pages trigger high bounce rates and negatively impact user experience. 

But when it comes to technical SEO, optimizing your 404 page can benefit your website’s performance. Creating a specialized page can improve search engine visibility and keep visitors engaged with creative content. 

  • Make Sure Google Can Find It: Ensure that Google indexes your 404 page, so it shows up in SERPs (Search Engine Results Pages).
  • Add Internal Links: Internal linking allows visitors to explore other content on your site, so make sure to include at least two or three of these on your 404 page.
  • Provide Search Functionality: Give visitors the ability to search for content within your website. With a search box or option, they can continue to explore your site and find the information they’re looking for. 
  • Make It A Pleasant Experience: Make sure that your 404 page looks visually appealing. Add an image or other visual elements to make the experience more engaging for visitors.

Key Takeaways

Search engines are critical of your website’s technical aspects and weigh them heavily when indexing and ranking your website. Optimizing your site’s technical SEO is necessary to host all factors contributing to a better SERP. To recap:

  • Technical SEO covers the structure and content of your websites, such as load times, page speed, metadata, canonical links, site structure, mobile accessibility, etc.
  • Technical SEO also involves improving the user experience by ensuring that visitors find what they’re looking for quickly and easily on your site.
  • To optimize your site for technical SEO, optimize robots.txt, use SSL and HTTPS, structure your site navigation logically, use breadcrumb menus, optimize site speed, use canonical tags, optimize for mobile, and optimize 404 pages.