Brand Positioning: A Strategic Guide to Crafting Your Brand Identity

Your brand is more than just a name or logo. It’s the identity of your business and how it’s perceived by the public, customers, and potential partners.

According to a recent survey, 88% of customers say authenticity is crucial to liking and supporting a brand. Key to establishing authenticity, crafting an effective and successful brand identity should be one of your top priorities as a business owner.

In this guide to strategic brand positioning, you’ll learn how to craft a brand identity that resonates with your target market and sets the tone for your marketing efforts.

What Is Brand Positioning?

Brand positioning creates a clear, consistent, and differentiated image for your brand in the customer’s mind. It’s what draws a line in the sand between your business and its competitors.

A successful brand positioning strategy will ensure customers identify what makes your product or service different and why they should consider it over any other.

How To Position Your Brand for Success

brand positioning

There are certain questions you should ask yourself to determine how you want your brand to position. These questions define certain ways you should play by to establish your brand’s identity successfully.

Here, we discuss key ways to position your brand for success.

Assess Your Current Brand Position

It’s important first to assess your current brand positioning to create or enhance your brand identity. This will help you develop a clear and concise brand strategy that can be executed across all channels.

Here are four steps to take when assessing your current brand positioning:

1. Define your target audience

2. Analyze the competition

3. Identify marketing tone

4. Analyze the strengths and weaknesses of your current positioning

Researching Your Competitors

Once you have a clear picture of the competitive landscape and know who you’re up against, it will be easier to identify opportunities in the market and create a better strategy to stand out from the competition.

To research your competitors:

  • Start by identifying your main competitors, both direct and indirect.
  • Research their branding and marketing strategies.
  • Analyze their customer reviews, website analytics, and social media engagement.
  • Follow their online and offline presence.

Analyzing Your Strengths and Weaknesses

Analyzing your company’s strengths and weaknesses is integral to positioning your brand for success.

Analyzing your strengths can help you identify areas of your business where you have a competitive advantage. These can range from having more resources or technology than competitors to leveraging existing customer relationships or having a unique approach to a specific problem. Take the time to identify your company’s strong points and use them as the foundation for successful strategies.

Once you have identified your strengths, it’s time to analyze your weaknesses. These areas of vulnerability can range from a lack of resources or technology compared to competitors, inadequate customer relationships, poor marketing efforts, etc. It is important to take the time to recognize and address these vulnerabilities before they become bigger issues for your business.

Finding Your Value Proposition

In today’s business landscape, businesses must have a clear value proposition to differentiate themselves from the competition. A value proposition tells potential customers why they should choose your product or service over another. It should be based on customer needs and explain why your offering will solve their problem better than other solutions.

A successful value proposition starts by understanding your customer and their needs. This means researching who they are, what motivates them, and what solutions they seek. Once you know these key pieces of information, you can develop a value proposition tailored to their needs.

Write a Brand Positioning Statement

A brand positioning statement is vital for any business to create successful products and services. It serves as the foundation upon which all marketing activities should be built. It helps to define your target audience, unique selling proposition, and strategies. It should also include an actionable plan for how you will achieve these goals.

A successful brand positioning statement should be concise and focused yet capture the essence of your brand. It should include a summary of your unique selling proposition, an overview of your target audience, a description of what differentiates you from the competition, and an action plan. This statement should be specific and measurable to be used as an effective tool for tracking your brand’s progress.

Implementing Your New Brand Positioning

brand positioning statement

Once you have identified your desired brand positioning, the next step is to implement it. This part of the process requires careful thought and planning as it will directly affect how well your new brand positioning resonates with current and potential customers.

Here are some steps to help guide you through this process:

  • Focus on Key Messages: Develop key messages that capture the essence of your new brand positioning. These should be concise and easy to remember so they stick in customers’ minds.
  • Create a Compelling Visual Identity: Develop visuals (logos, web design, etc.) that complement your key messages and support your new brand identity.
  • Establish Brand Guidelines: Create a set of guidelines that will ensure consistency across all elements of your brand positioning. This should include standards for visual identity, content formats, tone of voice, and more.
  • Communicate the Brand Positioning Internally: Ensure everyone in the organization knows your new brand position to avoid discrepancies.
  • Develop an Audience-Centric Content Strategy: Create content that resonates with your target audience and emphasizes your new brand position. This could include blog posts, ebooks, webinars, infographics, etc.
  • Strengthen Your Online Presence: Promote your key messages and visuals through social media, influencer marketing, paid advertising, search engine optimization, etc.

Monitoring and Evaluating Your Brand Positioning

An effective positioning strategy requires ongoing assessment to ensure your brand achieves the desired goals. The key to monitoring and evaluating whether your brand positioning works is understanding the customer journey and measuring how customers interact with your brand. 

To effectively measure brand positioning, consider the following: 

  • Analyze user data from marketing campaigns.
  • Monitor brand perception with surveys and interviews.
  • Measure sales results over time.
  • Analyze customer feedback within product reviews.
  • Study competitor positioning and performance. 

After evaluating and analyzing collected data, you should understand where your brand stands compared to the competition. You can then make appropriate adjustments to ensure that your brand positioning is meeting its objectives and helping to drive customer acquisition and retention.

Key Takeaways

Brand positioning is an essential part of any business’s marketing strategy. It serves as the foundation for all marketing activities. It helps to define your target audience, what makes you unique compared to competitors, and how you plan to reach that audience with your message.

When crafting a brand positioning strategy, remember that:

  • A successful brand positioning statement should include a USP, an overview of your target audience, a description of what differentiates you from the competition, and an action plan. 
  • Implementing a brand positioning requires focusing on key messages, creating a compelling visual identity, establishing brand guidelines, communicating the positioning internally, developing an audience-centric content strategy, and strengthening your online presence.
  • Monitoring and evaluating the success of your brand positioning is necessary to know if your brand positioning strategy is working.
  • Make adjustments as needed to ensure that your brand positioning is meeting its objectives and helping to drive customer acquisition and retention.

Why You Need an SEO Content Plan for Organic Traffic

SEO is one of the most powerful tools for digital marketers in today’s competitive landscape. With 93% of online experiences beginning with a search engine, it’s no wonder more companies than ever are investing heavily in SEO strategies to increase visibility and boost their search rankings. 

But creating an effective SEO content plan isn’t as simple as churning out blog posts or meticulously optimized copy; several key elements must be considered if you want your efforts to pay off. From keyword research and guest blogging to optimizing page titles and meta descriptions, crafting a winning SEO strategy requires careful planning and execution.

When done correctly, a well-crafted plan can increase traffic and conversions. This guide will cover everything you need to know about creating an actionable SEO content plan for your business.

What Is an SEO Content Plan

An SEO content plan is an organized strategy that guides the creation of webpages, blog posts, and other content to meet customer needs while improving organic search engine visibility. It helps you prioritize how and when content should be created, distributed, and optimized for maximum reach and engagement.

The goal is to target keywords related to your business, dominate the SERPs, and have people click on your content more often than the competition. This can be done by optimizing existing content, creating new content, and promoting content through various channels.

An SEO content plan should also include a competitor analysis to understand their actions so that you can adjust your strategy accordingly. 

By paying attention to search engine algorithms and constantly updating your SEO content plan, you can ensure that your website continues to rank well in SERPs.

Steps to Creating an Effective SEO Content Plan

content planner

Researching Your Audience

Before you begin creating content, it’s important to determine your target audience and their interests. Without this insight, creating content that resonates is impossible. Start by researching the demographic of your intended readership. How old are they? Where do they live? Consider their lifestyle.

Knowing what content and topics will interest your target audience when it comes time to create blog posts, videos, and other forms of content. Use this information to determine what topics you should write about and how best to present them. 

Identifying Target Keywords and Topics

Keywords and topics are essential components of any SEO content plan. You want the words and phrases that your audience searches to be included in your content. That way, when a user types in those terms, your content will be among the top results.

Identifying keywords and topics to target will require a bit of research. You can start by brainstorming a list of relevant words and phrases for your content. Consider what your audience might be searching for and create a list.

You can also use tools such as Google Adwords Keyword Tool, Ahrefs keyword explorer, and Uber Suggest to help you find your field’s most popular search terms. These tools will let you know what words and phrases people use to find information and provide other valuable metrics such as competition level and volume.

Creating a Topic Cluster Model

Once you have identified your topics, the next step in creating a topic cluster model is to assess which keywords are associated with that topic and assess its competitiveness. If a keyword has low competition but high search volume, it’s likely worth targeting. This will help you determine which topics are most relevant to your initiative. 

keyword explorer

Here are a few simple steps to make a successful topic cluster model:

  • Identify the main topics that make up your core message.
  • Take the main topics and break them down into subtopics.
  • Use search SEO keyword research tools to find relevant keywords for each subtopic.
  • Create content around each keyword and ensure that the content is relevant to the main topic and includes quality information that readers will find helpful.
  • Link back to related content within your website using anchor text links, as this not only creates a better user experience for the visitor but also helps search engine bots to understand the structure and purpose of your website.

Establishing Your Content Plan Template

A content plan template is a framework for your content that you can use to organize and track your content creation and promotion efforts.

The template should include the following:

  • Title of the Content Piece
  • Description/ Summary
  • Target Audience
  • Keywords/Topics Covered
  • Publication Date or Timeline 
  • Distribution Channels  
  • Format

By establishing a content plan template, you can ensure that all your content pieces align with your overall SEO and marketing goals. This will help you stay on track when creating content and ensure your efforts are well spent.

Creating a Content Calendar

Once you have identified your topics and created a content plan template, the next step is to create a content calendar. A content calendar will help keep you organized by tracking when, where, and how often you share your content.

A content calendar is a specified part of the content plan template that includes the following:

  • Content types (e.g., blog posts, videos, podcasts)
  • Publishing dates
  • Distribution channels 
  • Target keywords/topics

Keeping your content calendar up to date will make it easier for you to track the progress of your content and measure its success.

Crafting Quality Content

All the steps mentioned above are crucial to create an effective content plan, but it will only be successful if your content boasts quality. Quality content will help your website stand out and provide readers with valuable information.

When creating content, focus on providing helpful, accurate information that is easy to understand and relevant to your target audience. Quality content should also be well-structured and grammatically correct, with attention to on-page SEO best practices

Optimizing Your Content for SEO

Optimizing your content for SEO is an essential part of any content plan. This includes ensuring the URL, meta description, title tag, and header tags are optimized with relevant keywords. You should also ensure that your images are correctly tagged, and the ALT text accurately describes what’s in the image.

Internal linking is also an important factor to consider, as it helps search engine bots understand the structure of your website and can lead to better rankings.

You should also review Google’s guidelines for SEO best practices to ensure your content is up-to-date and compliant with their standards.

Updating and Maintaining Your Content Plan

Content marketing isn’t a one-time activity—it’s an ongoing process. As such, you should regularly review your content plan to ensure it is up-to-date and meets its goals.

Also, consider publishing new content regularly to keep your website fresh and relevant for search engine bots and readers. Finally, periodically review and analyze the performance of your content to identify any areas that need to be improved.

Benefits of Curating an SEO Content Plan

If you’re still unsure if building an SEO content plan is worth investing your time or money in, we’ve outlined what makes the practice so successful. Check it out: 

It Helps You Stay Focused and Organized

Creating SEO-friendly content involves many steps and going back and forth between tasks. An SEO content plan can help you stay organized and ensure nothing important is missed. This can increase efficiency, reduce stress levels, and save time (and $$) in the long run.

Designs a Pathway to Higher Rankings

An SEO content plan creates a path from where you are to where you want to be in terms of rankings and outlines the steps you need to take to ensure your website is optimized for search engine crawlers. By ensuring all on-page elements are appropriately optimized and creating engaging content that aligns with what users are searching for, your website will have a greater chance of achieving higher rankings in SERPs.

Improves Consistency

Establishing a uniform format for all content to adhere to improves consistency and helps you create more effective campaigns. An SEO content plan ensures that the quality, topics, keyword density, and other elements remain consistent across your pages. It can also help you keep track of evolving trends so that you can quickly adjust your strategy to take advantage of such changes as they occur.

Improves Keyword Targeting

Keywords are the backbone of any SEO strategy. An SEO content plan can help you target the right keywords, avoid cannibalization, and drive more qualified traffic. Knowing which search queries your target audience uses allows you to create content that speaks directly to them.

It Makes Content Creation Easier and More Efficient

Maintaining publishing velocity is a daunting task. An SEO content plan helps you create content more quickly and efficiently by providing structure and direction. You’ll know what type of content to produce and when it should be published. 

Establishes Opportunities for Link Building

Link building is a significant factor in SEO success. A proper plan enables you to produce meaningful content relevant enough to be linked by other websites. With a well-crafted SEO content plan, you’ll have a better chance of getting your content noticed and increasing its authority among the target audience—ultimately boosting its rankings in SERPs.

Key Takeaways

We believe creating an effective SEO content plan is essential for any website. If you’re still not sure, just remember these critical points from the guide:

  • Research your audience before anything to ensure you create content they will find helpful.
  • Research keywords and topics related to your content and incorporate them into the plan.
  • Create a topic cluster model with multiple content pieces that link to each other and create a central pillar article.
  • Create a content plan template and calendar to keep your content organized and on track.
  • Focus on quality over quantity and optimize your content for SEO best practices.
  • Keep your content plan updated and regularly review the performance of your content.

AI for Copywriters: Responsibly Leveraging AI to Boost Productivity

As the demand for digital content grows, so does the need for efficient and effective ways to produce high-quality text at scale. Artificial intelligence (AI) is quickly changing how we write and edit content, helping copywriters create more engaging experiences faster than ever before. 

These impressive experiences demonstrate how AI revolutionizes copywriting processes worldwide, allowing businesses to produce better results with fewer resources.

But what does that mean for copywriters? Will AI put them out of jobs? AI for copywriters is undoubtedly the immediate future, but you must understand it best to produce better content that will keep repaying you in the long run.

This guide will provide a comprehensive look into how AI can be used in copywriting—from understanding its benefits to exploring specific use cases to help you maximize this powerful technology.

How AI Copywriting Tools Work

AI tools use natural language processing (NLP) technology to generate high-quality content quickly. By analyzing a text corpus—an extensive collection of existing writing examples—the AI can learn how to write in the same style and tone as the samples. It can then create new, original pieces of writing that match the existing corpus. 

Using AI copywriting tools, you can create content in a fraction of the time it would take to craft an article by hand. The AI scans your inputs and pulls out keywords and phrases most closely associated with the topic. It then builds sentences around these terms, making sure they make sense grammatically and are free of typos.

Thanks to machine learning, the AI only gets more intelligent with time and learns from your feedback—the more you use it, the better the output will become.

Generative AI and GPT3

Copywriters know generating multiple copies on the same topic can feel redundant and boring. With AI, writers can now unshackle themselves from the mundane and explore new and imaginative ideas.

Generative AI, or GANs, is a machine learning algorithm that creates new data based on existing data sets. This type of AI benefits copywriters by generating multiple versions of the same text with varying degrees of complexity or accuracy. For example, a generative AI system could create hundreds of unique headlines or taglines for the same advertising campaign.

GPT3, (Generative Pre-Trained Transformer 3) is the latest version of OpenAI’s natural language processing platform. GPT3 takes the idea of generative AI and applies it to natural language processing by learning from a vast pool of online data sources.

This enables GPT3 to understand the context, intent, and meaning of written content to generate new text that is relevant and appropriate for the given task. This makes GPT3 an ideal tool for copywriters because it can create compelling and creative copy without requiring different inputs from the user.

What Outputs can Generative AI and GPT3 Produce for Copywriting?

Generative AI and GPT3 can create various types of content quickly, efficiently, and with minimal effort from the copywriter. Here are some outputs that generative AI and GPT3 can produce for copywriting: 

Automated Content: The most impressive output of AI tools for copywriters is automated content that can supplement copywriting projects, including blogs, web copies, product descriptions, YouTube descriptions, letters, etc. Writing blogs and web copies require expertise and can be time-consuming. AI tools minimize the workload by creating unique and accurate copies, requiring minimum input from the copywriter.

Automated Headlines: Generative AI and GPT3 can automatically generate creative, eye-catching headlines. This helps copywriters attract readers to their content quickly and effectively. 

Text Summaries: AI tools can create summarizations of longer pieces of text, which is an excellent way for copywriters to condense information into smaller, more digestible chunks.

Meta Details:  Generative AI and GPT3 are also great for generating meta details such as titles, tags, descriptions, etc. Meta details are more complicated than it sounds. Using AI tools can help copywriters generate meta details that are accurate, specific, and tailored to the content.

Calls-to-Action: CTAs are another output AI tools can generate. This helps copywriters entice readers to take further action, such as subscribing to a newsletter, registering for an event, or purchasing.

Data-Driven Content: AI tools can also produce data-driven content, including graphs, charts, and other visuals. This helps copywriters accurately explain complex topics in a more visually appealing manner. 

Ad Copy: Ad copies that are concise, engaging, and tailored to a specific audience are another output copywriters can produce using AI tools.

Social Media Content: Generative AI and GPT3 can create social media content. This includes captions, hashtags, tweets, etc. Using AI, copywriters, and agencies can reduce the workload to keep their profiles updated to focus more on more important tasks.

Rephrase Content: AI tools can also rephrase any content. This helps copywriters create unique content while preserving the content’s original meaning.

Can GPT Content be Detected?

Copywriters using AI until recently didn’t have to worry about their content being detected. But with the lightning-fast development of GPT tools, AI detectors have also been introduced by organizations, firstly by Open AI, to detect plagiarized content generated by GPT technology, though they are not particularly proficient. 

In a recent development, Google announced upgrading its algorithms to detect GPT content. This will be done through an AI system that can recognize the telltale signs of generated content and will then flag any articles as “GPT-generated.” Google plans to use this tool in its PageRank algorithm, which ranks webpages for search results.

The surmised result is penalization from Google and possible sanctions from other organizations, such as universities and publishing houses. While advancement in accurate detection is slow, copywriters and agencies must be extremely careful when using GPT technology to write content or risk being penalized for plagiarism. 

How Google Treats AI Content

Google has long been a leader in the Artificial Intelligence (AI) space. They have used AI to develop smarter search algorithms that make it easier for users to find what they’re looking for and create virtual assistant products like Google Assistant and Google Home. But how does Google treat content created using AI?

Google looks for quality in any content, regardless of whether AI or humans produced it. As such, it is important to ensure that any content produced with AI meets the same standards as human-generated content in terms of accuracy, relevance, and originality. 

Google also looks at how users are engaging with the content generated by AI. If an AI-generated piece of content resonates more with users than one created by a human, Google may give it higher rankings in its search engine results pages. 

Overall, Google encourages using AI to create content as long as the quality is maintained and users find it valuable.

Top 3 AI Tools for Copywriters


jasper ai

Jasper is an AI-powered assistant that helps copywriters increase their productivity by helping them complete tasks like content outlines, writing, and editing. This tool offers various templates, from blog posts to web copies and Amazon product descriptions to company bios and Ad copies.

Jasper uses inputs from the copywriter, including brief descriptions, tone of voice, keywords, and target audience, to produce accurate content within seconds. It even provides real-time feedback and suggestions on improving the content, which can help save time while editing.


copy ai

Like Jasper, CopyAi is a great AI-powered tool that helps copywriters quickly create engaging content. It uses natural language processing and machine learning to generate compelling headlines and write entire pieces of content in seconds.

CopyAi also has built-in features such as topic suggestions, an auto-outlining feature, and customizable templates, making it easier for copywriters to produce high-quality content.


chat gpt

ChatGPT is an AI-powered tool focusing more on conversational content than the other two. It uses NLP and machine learning to generate both written and spoken dialogue, mimicking human conversation. With ChatGPT, copywriters can create chatbot scripts for customer service, marketing automation, and more.

Pros and Cons of Using AI Copywriting Tools

We’ve discussed how AI can help copywriters speed up their processes. But AI’s assistance doesn’t come without drawbacks. Here are the pros and cons of using AI copywriting tools.


Here are the pros of using AI copywriting tools:

  • AI copywriting tools can help you create content quickly, allowing you to produce more in less time.
  • AI copywriters can better mimic your brand’s style and tone, which is especially helpful if you have multiple writers contributing content.
  • AI copywriting tools can help create more consistent content in terms of quality and cohesiveness.


Here are the cons of using AI copywriting tools:

  • AI copywriting tools have difficulty understanding context, so they may be unable to use language accurately in ways appropriate for the audience you’re trying to reach.
  • AI copywriting tools can be expensive, so if you don’t have the budget to invest in one, it may not be a viable option.
  • AI copywriting tools rarely produce grammatically and statistically accurate content, so editing and proofreading become crucial for copywriters.

Will AI Replace Copywriters?

The idea of Artificial Intelligence (AI) replacing copywriters is a scary thought for many. After all, copywriters have been creating effective copy for years, and it’s not something that can be easily replaced by technology. However, many believe that the future of AI could make it possible to automate certain aspects of the job—particularly regarding research and data analysis. 

As it stands, AI will not completely replace copywriters. While AI can automate specific tasks, it will still require the creative input of a human being to produce a compelling copy. A computer may be able to pick out trends from data and suggest content ideas, but it’s still up to the copywriter to craft a compelling narrative. 

Copywriters are also invaluable when it comes to understanding their target audience. AI can identify trends in a database of customer data. Still, it can’t anticipate how consumers react to different messages or what language will be most engaging. The ability to think outside the box and come up with creative solutions is something that AI can never replace.

The future of AI and copywriters is uncertain, and the extent of AI’s automated machine learning is yet to be seen. For now, copywriters are here to stay even as AI advances. While automated processes and machine learning can help speed up certain aspects of the job, the human element remains essential for crafting effective content.

Key Takeaways

As more AI copywriting tools become available, it’s essential to carefully weigh the pros and cons of using them in your workflow.

Here’s what you need to keep in mind regarding AI copywriting tools:

  • GPT and generative AI can produce various types of content, including blogs, web copies, ad copies, headlines, CTAs, product descriptions, and so much more.
  • AI-generated content can be detected, but Google does not penalize it if content demonstrates EEAT and adheres to Guidelines.
  • Human copywriters are still essential for creating emotionally-charged brand messages that resonate with the target audience.
  • While AI can help speed up certain aspects of the writing process, the human element is still crucial for producing effective copy.

Becoming a Content Writer: 6 Tips for Freelancers Getting Started

Becoming a Content Writer

As a content writer, you have the power to influence and engage an audience through your writing. Whether you’re writing blog posts, articles, web copy, or even social media content, your words can make a difference.

This explains why over 5,785 content writers are employed in the United States. Many believe that the industry is highly saturated, but that doesn’t mean there isn’t room for new content writers to join the field.

In fact, as more and more businesses turn to content marketing, the demand for content writers is only increasing. Research shows that out of the 1.9 billion websites in 2021, more than 600 million were blogs.

This means there are plenty of opportunities for content writers, especially those just starting out. This article highlights the six essential tips for becoming a content writer and getting started in the industry.

What Does Becoming a Content Writer Entail?

female entrepreneur

Content writers are required to write various types of content, depending on their industry. This includes anything from web copy and blog posts to social media content and product descriptions.

No matter what type of content you write, your goal will be to engage and influence your audience. This means that your writing needs to be compelling, interesting, and easy to read.

To achieve this, you need to have a deep understanding of your audience and what they’re looking for. You also need to be up-to-date on the latest trends in your industry so that you can produce relevant and timely content.

The 4 Main Types of Content Writers

The following are the four main types of content writers, based on the type of content they write:

becoming a content writer

Web Content Writers

Web content writers are responsible for writing the content that appears on websites. This includes anything from website pages and blog posts to product descriptions and landing pages.

To be a successful web content writer, you need to have a good understanding of SEO and how to use keywords to drive traffic to your website. You also need to be able to write engaging and compelling copy that will encourage your website visitors to take action.

Technical Writers

Technical writers are responsible for writing various types of technical documentation. This can include user manuals, how-to guides, and white papers.

To be a successful technical writer, you need to have strong research and writing skills. You also need to be able to understand complex concepts and communicate them clearly and concisely.

Mass and Media Content Writers

Mass and media content writers are responsible for writing content for mass media outlets, such as newspapers, magazines, and television.

To become a mass and media content writer, you need to have strong writing and editing skills. You also need to be knowledgeable about the latest news and trends in your industry.


Ghostwriters are responsible for writing content that is published under someone else’s name. This can include anything from articles and blog posts to books and even speeches.

A successful ghostwriter needs to capture their client’s voice and style. They also need to be able to adhere to deadlines.

Becoming a Content Writer 101

The following are six essential tips for becoming a content writer:

freelance writing

Choose a Niche or Field

One of the first things you need to do when becoming a content writer is to choose a niche or field. This can be anything from fashion and lifestyle to business and finance.

No matter your chosen niche or field, make sure you have a good understanding of the industry before you start writing. This will help you produce better content that is more relevant and engaging to your audience.

Create an Outstanding Portfolio

Another important tip for becoming a content writer is to create an outstanding portfolio. This is a great way to showcase your writing skills and abilities to potential clients or employers.

Make sure that your portfolio includes various writing samples so that people can better understand your range and style. You should also include any relevant information about your education and experience.

Prepare for Rejection and Embrace It

Unfortunately, not every piece of content you write will be a winner. So, you must prepare yourself to be rejected by clients or editors.

Don’t take rejection personally, and always try to learn from it. Use feedback to improve your writing and ensure you don’t make the same mistakes twice.

Don’t Stop Writing

Even if you’re not getting paid to write, you mustn’t stop writing. The more you write, the better you’ll become at it.

Starting a blog is a great way to keep improving your writing skills. This will give you a platform to share your thoughts and ideas with the world.

Develop a Solid Understanding of SEO

To be a successful content writer, you need to develop a solid understanding of SEO. Whether you’re writing for a client or your own blog, SEO is essential if you want your content to be seen and heard by people.

Make sure you research the latest SEO trends and practices to apply them to your writing. This will help you get more traffic and exposure for your work.

Learn How to Cold Pitch

One of the best ways to get clients is to learn how to cold pitch. This involves sending a potential client an email or message outlining your writing skills and why you’d be the perfect person to write for them.

A great cold pitch will include a few writing samples relevant to their business or website.

Using an email finder tool is an efficient way for content writers to reach out to new prospects without having to spend hours looking for contact information manually. With a well-crafted message and some attention to detail, this method can help expand your client portfolio significantly!

Key Takeaways

Content writers are responsible for writing and publishing content across various platforms. There are different types of content writers, including website content writers, technical writers, mass and media content writers, and ghostwriters.

Remember the golden rules of becoming a content writer:

  • Choose a niche. This can be anything from business and finance to fashion and lifestyle.
  • Create an outstanding portfolio that showcases your writing skills and abilities.
  • Be prepared for rejection and use feedback to improve your writing.
  • Don’t stop writing, even if you’re not getting paid.
  • Develop a solid understanding of SEO so that your content can be seen and heard by people.
  • Learn how to cold pitch potential clients. By sending a well-written email or message, you can get them to hire you to write for them.

Average Cost of SEO Services in Canada

SEO is critical for any business that wants to be visible online. In fact, 93% of all online experiences begin with a search engine, and 75% of users never scroll past the first page of results.

If you’re not investing in SEO, you are not only missing out on potential customers but also at a competitive disadvantage. But how much does SEO cost? 

This is a difficult question because so many variables are involved. The cost of SEO services will depend on the size and scope of your project, as well as the experience and expertise of the service provider.

This article will explore the average cost of SEO services in Canada.

Cost of SEO in Canada: Common 4 Common Pricing Models

The following are the most common pricing models for SEO services in Canada:

Hourly Rate

The hourly rate is the most common pricing model for SEO services. This pricing model is based on the number of hours required to complete the project.

This pricing model is best suited for small projects with a defined scope. It gives you more control over your budget and allows you to scale the project as needed.

The average hourly rate in Canada is anywhere between $50 to $250 CAD.


The project-based pricing model is based on the scope of work and results achieved. This pricing model best suits larger projects with a defined scope and measurable objectives.

It’s important to note that the project-based pricing model is often more expensive than the hourly rate. This is because you’re paying for results, not time.

The price varies depending on the size and scope of the project. But the average project price in Canada is between $1,000 to $30,000.

Monthly Retainer

The monthly retainer is a recurring fee that’s paid every month. This pricing model is based on the scope of work and results achieved.

This pricing model is best suited for long-term projects with a defined scope and measurable objectives. It gives you more predictability over your budget and allows you to scale the project as needed.

The monthly cost of SEO services in Canada can range from $500 to $15,000 CAD per month.

Performance-Based Fee

The performance-based fee is based on the results achieved. This pricing model is best suited for larger projects with a defined scope and measurable objectives.

Performance-based SEO providers only get paid if they achieve the desired results. As the pricing model is results-based, it’s often more expensive than the other pricing models.

Performance-based SEO services in Canada are completely up for negotiation. The final price will depend on the project’s size, scope, and objectives.

What Determines the Cost of SEO in Canada?

Several factors determine the cost of SEO services in Canada. These include:

Your Business Goals

The cost of SEO services will depend on your business goals. If you’re looking to increase brand awareness, your SEO project will be different than if you’re trying to increase web traffic or sales.

Similarly, if you want to increase your web traffic, the timeline for achieving results will also affect the cost. So, if you want to increase web traffic in the short term, it will be more expensive than if you’re willing to wait for results over the long term.

Your Industry and Competition

Your industry and competition will also affect the cost of SEO services. If you’re in a highly competitive industry, it will be more expensive to achieve results than in a less competitive industry.

This is because it takes more time, effort, and resources to rank highly in a competitive industry. Similarly, if you have a lot of competitors, it will be more expensive to stand out from the crowd.

Your Website’s Condition and Size

If you have a large website, it will take more time and effort to optimize all of your web pages. This will increase the cost of your SEO project.

Similarly, if your website is in bad shape, it will need more work to be optimized. This includes fixing errors, improving site speed, and increasing the overall quality of your website. All of this work will increase the cost of your SEO project.

Content Creation

Creating original, high-quality content is an important part of any SEO project. This includes creating blog posts, articles, infographics, videos, and more.

The cost of content creation will depend on the content’s length, format, and topic. But the average hourly rate of a content writer in Canada is C$24.63.

Backlink Building

Backlinks are links from other websites to your website. They help improve your website’s authority and ranking in search engines.

The cost of backlink building will depend on the number of links you need and the quality of the websites linking to you. On average, businesses in Canada pay $50 to $500 CAD per link.

Word of Caution: Avoid Cheap SEO Services

There are a lot of cheap SEO providers out there that offer low-quality services. While it might be tempting to go with the cheapest option, it’s important to avoid these providers altogether.

Low-quality SEO can do more harm to your website than good. It can result in your website being penalized by Google or even banned from search results altogether.

It’s also important to remember that SEO is an investment that takes time, effort, and resources to see results. SEO is not the solution if you’re looking for quick traffic, sales or signups.

Key Takeaways

SEO can help you achieve your business goals, increase web traffic, and stand out from your competitors. It is an investment that offers high returns. When done correctly, it can help you achieve your business goals, increase web traffic, and stand out from your competitors. Working alongside an SEO agency is the best way to ensure you get the most out of your SEO project.

It’s also important that you stay away from cheap, low-quality SEO providers. They won’t do anything about your website except cause more harm than good.

To recap, there are four pricing models for SEO services:

  • Hourly rate is the most common pricing model and averages $50 to $250 CAD in Canada.
  • Project-based, typically used for larger projects, can range from $1,000 to $30,000 per project.
  • Retainer-based, a monthly fee averages $500-$15,000/month.
  • Performance-based, a results-based pricing model, can vary depending on the goals you want to achieve.

If you’re ready to invest into SEO, contact us today for a free consultation. We work with Canadian startups and can help determine if SEO is the right fit for your company.

10 Software Review Sites Every SaaS Should Be On

As a SaaS, you know that reviews are important for your business. Not only do they help new users decide if your product is the right fit for them, but they also give existing customers a way to provide feedback and let you know how you’re doing.

But with so many review sites, it can be tough to figure out which ones are worth your time. To make things easy, we’ve put together a list of the best software review sites every SaaS should be on. Let’s get started.

Why Your SaaS Should Be on Software Review Sites

If you’re running a SaaS business, getting your name on software review sites is essential.


Because potential customers are looking for information about the best software solutions available, they’re more likely to source and trust reviews from respected third-party platforms.

Appearing on these sites can also help improve your search rankings since many are high-authority websites that are well-indexed by Google and result in powerful do-follow backlinks.

If you’re still not convinced, here’s a few key benefits of building a presence on software review sites:

1. Reach More Potential Customers

As we mentioned earlier, people searching for software solutions will likely visit software review sites as part of their due diligence. If you’re not listed on these sites, you’re missing out on valuable exposure to your target market.

2. Get an SEO Boost

Many software review sites are high-authority websites that are well-indexed by search engines. Getting your SaaS listed on these types of sites can help improve your SEO and get you more organic traffic from potential customers searching for the types of solutions you offer. Many of the software review sites in this article offer do-follow backlinks from listings, sometimes even more than one (for pricing pages, product demos, etc). Software review platforms are a key element of SaaS SEO, regardless of the size of your company.

3. Build Trust and Credibility

When potential customers see that your SaaS is listed on respected third-party review sites, it can help build trust and credibility for your brand. This is especially important if you’re a relatively new company just starting to get noticed in the marketplace. Having a healthy number of reviews on your listing will also push you through the ranks, positioning your brand alongside your largest competitors.

4. Get Helpful Feedback

In addition to providing valuable exposure and SEO benefits, appearing on software review sites can also provide helpful feedback from customers and potential customers. These sites usually include user-generated reviews and ratings, so you can get an idea of what people think about your SaaS and what areas you need to improve. You could also use reviews and feedback from these sites as a form of social proof on your landing pages, email marketing campaigns or social media.

Top 10 Software Review Sites SaaS Companies Should Be On

Now that you know how important it is for a SaaS to be on software review sites, you should know which sites are worth the effort. Hundreds of options are available, but only some sites yield significant results.

Below are the ten best software review sites SaaS companies should be on.


capterra software review site

Capterra is a great resource website that allows you to compare software products side-by-side. You can read reviews from other users, get pricing information, and see screenshots of the products in action.

In addition to being a valuable resource for finding software, Capterra also offers a variety of helpful articles and guides that provide valuable insights. These can help businesses learn more about choosing the right software and how to get the most out of these products.

G2 Crowd

g2 crowd software reviews

G2 Crowd is a household name and an excellent resource to help you narrow down your software options. This platform provides user-generated reviews of software products, so you can get an idea of how the real audience feels about a particular program before making a purchase.

The nice thing about G2 Crowd is that it covers a wide range of software categories, so you’re bound to find something that meets your needs. Since the reviews are based on feedback from actual users, you can trust that they’re honest and unbiased.

From basic to the most complex software, G2 Crowd has covered it with spot-on reviews to help you find the best solution for your business needs.



Sourceforge is a great place to start your search if you’re looking for a SaaS software solution. With over 500,000 software reviews, it’s one of the largest and most trusted review sites on the web.

What sets Sourceforge apart from other review sites is its commitment to unbiased, honest reviews. Its team of experts test and rate each software solution on a variety of factors, so you can be sure you’re getting an accurate picture of each product.

Another benefit of using Sourceforge is the ability to filter results by price, features, or user rating. This makes it easy to find a SaaS solution that fits your specific needs and budget.



TrustRadius features over 700,000 verified user reviews and ratings from software users. The reviews are verified and vetted by the site’s team of moderators. This ensures you get accurate information from real users, not fake or biased reviews. 

Another reason to consider TrustRadius is that it offers in-depth feature comparisons of different software products. This can be helpful if you’re trying to decide between two or more options. 

TrustRadius is also a great resource for authentic software reviews, as it verifies them through high-authority sites such as LinkedIn.



GetApp is a software review site that reviews thousands of software products in-depth. This means you can easily find the right software for your business without having to wade through endless marketing material.

GetApp is completely impartial—they don’t accept any advertising, so you can be sure that their reviews are honest and unbiased. This is vital when making such an important decision for your business.

What sets GetApp apart from other software review sites is that they provide software recommendations for small to medium-scale businesses. So if your SaaS company’s target audience falls in that window, you should consider listing your software on GetApp. Additionally, GetApp’s review posting time is quicker than a lot of paid review sites.


finances online

FinanceOnline has a wide reach and is visited by a large volume of potential customers every day. Their team of expert reviewers is well-equipped to provide detailed, unbiased reviews that can help improve your product’s visibility and credibility. They also rate each SaaS with their own SmartScore, a quantitative software ranking.

Partnering with FinancesOnline can be a beneficial way to get your product noticed by the right people.


clutch b2b software reviews

As a SaaS provider, you know that online reviews can make or break your business. After all, 95% of consumers read online reviews before making a purchase, and 49% of them trust those reviews as much as personal recommendations.

That’s why it’s important to make sure your company is listed on Clutch, the leading B2B software and service review platform. With over a million verified reviews and an average rating of 4.9 stars, Clutch is the go-to source for buyers looking for information on software and service providers.

Clutch’s ratings are based on in-depth phone interviews with real customers, so you can be sure they’re accurate and trustworthy. Clutch covers over 7,000 companies in 500+ industries. Buyers can easily find the right provider for their needs. While this is a smaller platform, it has a savvy audience with high buyer intent, making it an underrated place to drive new signups. It’s free to create a listing and you could see a major boost in business in no time.



Trustpilot is a valuable resource for SaaS providers. By providing accurate and up-to-date information about your software on Trustpilot, you can help potential customers make informed decisions about whether or not to use your product. You can also build trust and credibility with potential and current customers alike by actively responding to customer feedback on Trustpilot.

It offers high-yielding features, such as claiming reviews on your website to add transparency and value. Trustpilot also provides tools to detect spam and suspicious emails to your customers to protect them.

Software Advice

software advice

Software Advice is a trusted resource for software reviews and comparisons, helping businesses find the right solutions for their needs.

If you’re a SaaS provider, Software Advice can help you get your products in front of potential customers who are actively searching for new solutions. They only work with verified buyers; you can be sure that the leads we generate are high-quality and sales-ready.

Software Advice stands apart by offering a sorted list to customers based on their interests. This acts as middlemen for the buyer and seller. As a Saas provider, not only can you get quality reviews from users, but also get potential leads on a pay-per-lead basis.



PCMag is a highly respected and well-known source for software reviews, and their ratings are generally reliable. They accept and curate detailed reviews, verified by their expert team. PCMag categorizes reviews to make them easily accessible and offers insightful data for each product.

PCMag has a large audience, even compared to others on this list, so appearing in their reviews can help increase visibility and exposure. It is a popular destination for IT solutions and trusted by millions of users worldwide

Key Takeaways

Software review sites play an important role in SaaS SEO and have many other benefits when listings are filled out properly. If you’re not already using software review sites to market your SaaS business, we hope this post has convinced you of the benefits and encouraged you to try it. It’s a great way to:

  • Reach more potential customers
  • Build trust and credibility for your brand
  • Stay ahead of the competition.

Our top three picks for best software review sites include:

  • Capterra
  • G2 Crowd
  • TrustRadius