{"id":1411,"date":"2022-07-05T20:53:28","date_gmt":"2022-07-06T00:53:28","guid":{"rendered":"https:\/\/spacebarcollective.com\/backlink-building-techniques\/"},"modified":"2024-03-08T15:26:53","modified_gmt":"2024-03-08T20:26:53","slug":"backlink-building-techniques","status":"publish","type":"post","link":"https:\/\/spacebarcollective.com\/backlink-building-techniques\/","title":{"rendered":"5 Backlink Building Techniques That Actually Work"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Effective Backlink Building Strategies<\/h2>\n\n\n\n<p>Backlinks act as a powerup for your content, so being able to execute on backlink building strategies is key to SEO success. Here\u2019s how it\u2019s done at scale.<\/p>\n\n\n\n<p>While the power <em>and necessity<\/em> of backlinks is a hotly debated topic in the SEO world, in my mind, backlinks are without a doubt an effective way to rank websites.<\/p>\n\n\n\n<p>In fact, I\u2019m getting sick of the content vs backlinks debate.<\/p>\n\n\n\n<p>So, let\u2019s try to reframe how you think about backlinks and then I\u2019ll get into 5 backlink building techniques I use to get results for clients at scale.<\/p>\n\n\n\n<p><strong>Concept:<\/strong> Think of backlinks as a powerup for your content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/spacebarcollective.com\/wp-content\/uploads\/2023\/09\/backlinks-mario-analogy.jpg\" alt=\"Super Mario backlinks analogy\" class=\"wp-image-20431\"\/><\/figure>\n\n\n\n<p>Sure, it\u2019s easy to beat Mario without powerups, but do they make the game exponentially easier?<\/p>\n\n\n\n<p>Is it more fun to play with powerups?<\/p>\n\n\n\n<p>Do you beat levels faster than without?<\/p>\n\n\n\n<p>Breezing through the game with superpowers is not only the better experience, but it\u2019s also the fastest route to Bowser\u2019s Castle. The same can be said for backlinks. It makes the SEO experience more enjoyable, more effective and you can get results much faster than without.<\/p>\n\n\n\n<p>In reality, backlinks powering up your content looks more like this.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/spacebarcollective.com\/wp-content\/uploads\/2023\/09\/content-links-at-scale.jpg\" alt=\"content and backlinks at scale\" class=\"wp-image-20430\"\/><\/figure>\n\n\n\n<p>Over the last year working as a startup CMO, at my old day job and now full-time with Spacebar Collective, I\u2019ve built hundreds of backlinks every month.<\/p>\n\n\n\n<p>I did this using a variety of powerups, including:<\/p>\n\n\n\n<ul>\n<li>Guest blogging<\/li>\n\n\n\n<li>Niche edits<\/li>\n\n\n\n<li>Broken links<\/li>\n\n\n\n<li>HARO<\/li>\n\n\n\n<li>Leverage<\/li>\n<\/ul>\n\n\n\n<p>I didn\u2019t reinvent the wheel, I just executed on well-known techniques.<\/p>\n\n\n\n<p>And you can too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Guest Blogging for Backlinks<\/h2>\n\n\n\n<p>Guest blogging is my #1 source of backlinks, by far.<\/p>\n\n\n\n<p>It\u2019s a scalable tactic that is only limited by your ability to:<\/p>\n\n\n\n<ol>\n<li>send outreach emails to webmasters<\/li>\n\n\n\n<li>produce guest blog content<\/li>\n<\/ol>\n\n\n\n<p>With the right processes in place, it can be the difference between being stuck on page 2 and stealing valuable search real estate from competitors.<\/p>\n\n\n\n<p>In my experience, webmasters work with guest blogs in a fairly binary manner. They either accept guest posts or they don\u2019t. To some degree, it doesn\u2019t really matter how good your pitch is because some people just prefer to do everything in-house. Therefore, it\u2019s your job as a link builder to put time and effort into your prospecting, doing your best to identify websites that are most likely to accept guest posts.<\/p>\n\n\n\n<p>Here are a few ways I like to <a href=\"https:\/\/instantly.ai\/blog\/3-guest-post-pitch-email-templates-to-get-your-post-published\">pitch guest posts from cold emails<\/a>:<\/p>\n\n\n\n<ol>\n<li>Offer to refresh outdated content for them<\/li>\n\n\n\n<li>Find topics a website logically <em>should<\/em> rank for but hasn\u2019t covered already<\/li>\n\n\n\n<li>Offer to rewrite an old blog that used to rank or get traffic but doesn\u2019t anymore<\/li>\n<\/ol>\n\n\n\n<p>Above all else, when pitching guest posts, you want to make sure you\u2019re making the webmaster\u2019s lives easier. No one likes guest posts that require massive amounts of editing or miss the mark with their existing readership.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Niche Edits<\/h2>\n\n\n\n<p>Don\u2019t want to drain resources writing guest blogs? No problem!<\/p>\n\n\n\n<p>Run cold outreach to sites asking if you can pay $ to guest blog for them. Yes, you read that right.<\/p>\n\n\n\n<p>If they\u2019re down, ask if you could just insert your link into an existing blog instead. They won\u2019t have to edit or publish new content, but still get paid. You don\u2019t have to write new content, but still get a link.<\/p>\n\n\n\n<p>Here\u2019s a cold email outreach template to give you an idea of how to pitch this:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Subject: Can I submit a guest post to {{companyName}}? Will pay $!<\/em><\/p>\n\n\n\n<p><em>Hey {{firstName}},<\/em><\/p>\n\n\n\n<p><em>This is Chris Tweten, CMO at Spacebar Collective. I was checking out the {{companyName}} blog and loved your content on backlink building strategies.<\/em><\/p>\n\n\n\n<p><em>I noticed you don\u2019t offer your readers any email templates, could I write a guest post with a bunch of the ones I use? Totally understand if this is something you charge a fee for, I\u2019m willing to pay $ for a guest post on your site.<\/em><\/p>\n\n\n\n<p><em>Let me know either way, it\u2019d be good to hear back from you.<\/em><\/p>\n\n\n\n<p><em>Cheers.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Broken Links<\/h2>\n\n\n\n<p>Again, I want to reiterate that I\u2019m not reinventing the wheel. Broken link building is a staple of the industry, used by many SEOs for a long time.<\/p>\n\n\n\n<p>The problem I\u2019ve faced with broken link building is that reply rates in email campaigns have been abysmally low. While it seemed like no one was interested in updating their broken links, that just wasn\u2019t the case.<\/p>\n\n\n\n<p>People weren\u2019t interested in updating broken links for old content they stopped caring about. That makes sense, considering they\u2019ve left it with broken links and haven\u2019t noticed or haven\u2019t cared enough to update it themselves.<\/p>\n\n\n\n<p>The solution?<\/p>\n\n\n\n<p>Target websites with broken links in <em>recent<\/em> content.<\/p>\n\n\n\n<p>Hit up <a href=\"https:\/\/ahrefs.com\/\">ahrefs<\/a> and go to the Best By Links section for a site with lots of links.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/spacebarcollective.com\/wp-content\/uploads\/2023\/09\/best-by-links-report-1024x639.jpg\" alt=\"\" class=\"wp-image-20433\"\/><\/figure>\n\n\n\n<p>I used HubSpot for this example.<\/p>\n\n\n\n<p>Now filter by 404s and sort by First Seen. This shows you all the most recent broken links on the site Broken links suck for SEO and suck even more for reader experience, so pitch your resource to replace their broken link and you <em>should<\/em> earn some backlinks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HARO<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.helpareporter.com\/\">Help a Reporter Out<\/a> is an incredibly competitive place to farm links and it\u2019s only going to get more competitive over time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/spacebarcollective.com\/wp-content\/uploads\/2023\/09\/HARO-1024x551.jpg\" alt=\"\" class=\"wp-image-20432\"\/><\/figure>\n\n\n\n<p>So, let\u2019s forget all about pitching among the thousands of SEOs out there.<\/p>\n\n\n\n<p>Sign up as a source instead!<\/p>\n\n\n\n<p>Make a request asking for quotes for an expert roundup blog then ask people whose quotes you include to link back to your site in exchange.<\/p>\n\n\n\n<p>The key to making this tactic work is all in the relationship building. You don\u2019t want to get on bad terms with the HARO platform, as this can get your account banned and your domain blacklisted from being a source. Don\u2019t ask <em>everyone<\/em> for a backlink, just the ones you genuinely connect with that are most likely to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leverage<\/h2>\n\n\n\n<p>Leveraging digital assets like templates and data is by far the most underutilized backlink building strategy out there<\/p>\n\n\n\n<p>How can you provide value to others in a way that\u2019s straightforward and quick?<\/p>\n\n\n\n<p>Let\u2019s go back to that broken link strategy as an example. Do you think HubSpot would find value in knowing ALL their recent broken links? You know, instead of just the one you want to replace?<\/p>\n\n\n\n<p>Offer them the whole spreadsheet and ask for a link back in exchange.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Backlink Building at Scale<\/h2>\n\n\n\n<p>Want to learn more backlink building strategies?<\/p>\n\n\n\n<p>I\u2019m teaching a cohort-based <a href=\"https:\/\/maven.com\/content-marketing\/backlink-building\/\">course on backlink building<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/spacebarcollective.com\/wp-content\/uploads\/2023\/09\/backlink-building-at-scale-1024x683.jpg\" alt=\"backlink building at scale\" class=\"wp-image-20428\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Backlinks are a powerup for your content, so backlink building strategies are key to SEO success. Here\u2019s how it\u2019s done at scale.<\/p>\n","protected":false},"author":2,"featured_media":1425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[14,12],"tags":[],"acf":[],"yoast_head":"\n<title>5 Backlink Building Techniques That Actually Work<\/title>\n<meta name=\"description\" content=\"Backlinks are a powerup for your content, so backlink building strategies are key to SEO success. 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