Case Study

Learn how Spacebar Collective grew Publer’s traffic by over 1500x by focusing on increasing content velocity.

  • 1500x organic search traffic growth
  • 300,000+ Words Written
  • 300+ Blogs Produced
Publer testimonial

Ervin Kalemi, CEO at

Company Background

Publer is a social media management platform that allows you to schedule social media posts across all popular platforms.

The Problem

Publer’s existing library of blog content was too low quality to rank better than established competitors like Hootsuite and Buffer. The other struggle that Publer was facing was low content velocity, where they couldn’t produce content at a fast enough rate to catch up to competitors.

What We Did

Our two primary goals for Publer were to improve content quality and increase content velocity.

We achieved this by developing internal documentation and processes that allowed their in-house team to reach our standards for content quality and for content to be produced at a quicker rate.

There were 3 key documents we created to hit both of these goals:

  1. Blog Formatting Guidelines (to improve content quality and build consistency)
  2. Technical Writing Guidelines (to improve on-page SEO)
  3. Content Brief Template (to improve content quality and satisfy search intent)

These would be used by both Publer’s staff and Spacebar’s writing team. Although our team would tackle the bulk of content produced for the Publer blog, they also retained some of their internal marketing staff. We would advise on overall content strategy, guide them through our processes and come out with a content quality standard much higher than their original output.

The Content Brief Template would tick many boxes, allowing both our writers and Publer’s to have strong on-page SEO and to be more thorough.

From here, we went to work on Publer’s blog content strategy.

Publer’s blog covers all things social media, from marketing strategy to platform-specific tutorials.

We started our keyword research by analysing key competitors to see what content of theirs is bringing in the most traffic, what content could be improved upon and what content could be easily disrupted. Prioritising which pages should be published was a balancing act between finding quick wins and aiming for longshot, more difficult keywords.

From here, we use our Content Brief Template to create thorough content briefs, where writers can appear to be subject matter experts even if they’re not familiar with the topic they’re writing about. Some things we like to include in content briefs include:

  • Keywords to Include
  • Internal Links
  • External Links
  • Suggested Header Sections
  • Required Reading (Source Material)

Once a writer completes a draft using their content brief, it moves on to the next set of hands: the editor. Spacebar’s editing team did a final pass on every piece of content written by both Publer’s staff and our internal team.


Publer case study screenshot - ahrefs Case Study

Learn how Spacebar Collective grew PixelCut’s traffic by over 5x in less than 5 months by focusing on backlink velocity.

  • Improved Average Ranking Position 62 to 8
  • Grew Monthly Search Traffic 5k to 1.44M
  • 300+ High Quality Backlinks Built
PixelCut testimonial

Dominique Yahyavi, CEO of PixelCut

Company Background

PixelCut is a suite of AI-powered photo editing tools that make it easy to create product photos, ads and more for your eCommerce store.


PixelCut is in a highly competitive niche, where competitor websites not only have strong existing backlink profiles but are also actively building lots of backlinks.

Although PixelCut has an excellent product that’s more user-friendly and more powerful than many of the alternatives in the space, the website started with a weak backlink profile and low topical authority. There were only 35 pages on the site at the start of the campaign, 4 of which were landing pages for the tools in the suite:

  • Background Remover
  • Image Upscaler
  • Magic Eraser
  • AI Product Photos

Many competitors were also building backlinks en masse from websites that aren’t reputable, a case of low quality backlinks empowering rankings. While this may work for some, it was not a risk PixelCut was willing to take on for themselves.

What We Did

At first, we started building out guest blog outreach campaigns to design and photography blogs but were swiftly met with the realisation that these types of websites were charging absurd amounts for features on their websites. Since this wasn’t a cost-effective solution for PixelCut, we went back to square one: brainstorming types of blogs that could feature their photo-editing tools.

We took a two-pronged approach from here:

  1. Researching competitor backlink profiles then categorising the sites they earn backlinks from
  2. Keyword research on what kinds of websites feature blog content about photography but aren’t solely focused on photography

We were able to identify clear targets for guest blogging that could feature specific tools with links to landing pages. Our initial targets would tackle eCommerce and marketing blogs covering the following topics:

  • Social Proof (Image Upscaler, Magic Eraser, Background Remover)
  • Influencer Marketing (Image Upscaler, Magic Eraser, Background Remover)
  • User Generated Content (Image Upscaler, Background Remover)
  • Conversion Rate Optimization (AI Product Photos)

These outreach campaigns have been highly successful and we run variations of them to this date since they still convert well.

Over time, PixelCut increased their budget for backlinks — scaling from 12 backlinks per month up to 60 backlinks per month.

To further widen the net of types of blogs we’re able to build backlinks from, we went back to brainstorming new guest blog campaigns. This time around, we aligned new outreach campaigns with content we produced for PixelCut’s blog.

After each photography niche we wrote about on their blog, we were able to launch brand new backlink campaigns. For example, after writing about real estate photography, we reached out to real estate websites writing guides to improve curb appeal and how to take better listing photos.

  • Real Estate Photography → Real Estate and Architecture Blogs
  • Fashion Photography → Fashion and Style Blogs
  • Product Photography → eCommerce and Business Blogs


PixelCut case study screenshot - Google Search Console
PixelCut case study screenshot - ahrefs