Google analyzes various factors on a web page to better understand it, determine what it’s focus is and rank it. While there are hundreds of ranking factors used in its complex algorithms, one of the most important ones you can focus on is anchor text. But what exactly is anchor text, and how can it […]
Over 65% of marketers report that content marketing generates leads, while 72% of marketers say that content marketing increases engagement. If you ask SEOs about their #1 content marketing tip, they’ll likely mention cornerstone content. In this article, we’ll explain what cornerstone content is, why it’s so important, and how you can use it to […]
Around 50% of website traffic comes from organic search, and 70% to 80% of users ignore paid ads. So, if you want to generate traffic that converts, you need to focus on organic search results. The #1 result in Google gets approximately 32% of all clicks, so we don’t need to tell you that ranking […]
When drafting a piece of writing, choosing the right voice to convey your message is important. That’s why writers need to know the difference between active and passive voice. Which of the above should it be? In this blog post, we’ll explore the differences between active and passive voice with the help of use cases […]
Creating high-demand content and using accurate marketing tactics to get more visitors to your site only to see diminishing results is disappointing. If you cannot detect the cause of losing potential customers, it’s time to learn about search intent and SEO. Knowing what keywords to target and understanding search intent are necessary to rank well […]
Technical SEO can be considered the foundation of SEO efforts. Without a stable website, it becomes nigh impossible to rank a website so it’s important to consider technical SEO efforts before investing time and money into content creation and backlink building. While this area of SEO can appear to be overly complex, you can get […]
